Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
The Associate Director will be accountable for developing the overall brand strategies, plans, and programs and guiding a team through delivery. This position owns identification of powerful consumer insights to unlock growth, whitespace opportunities, new product concept ideas, and impactful communications. This includes broad exposure to all functional activities on the brand, including Consumer Insights, Advertising, R&D, Sales, Operations, and Finance, resulting in strengthened marketing fundamentals and a holistic approach to driving business growth.
Key Components of the Role
Key member of the KHC Marketing leadership team. Manages direct report(s) to deliver business goals and priorities. Interaction with others requires highly developed skills to motivate, inspire and persuade to execute key brand initiatives
Create consumer demand for assigned brands/categories and formulate the brand's long-term strategy
Drive development of portfolio strategy and evolution of the product line to best meet consumer and retailer needs
Execute marketing initiatives in support of long-term strategies through leadership of the cross-functional team
Own development of 3-year innovation road map
Drive new product development including concept, pack, product and go-to-market plans
Manage cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches
Manage negotiations on new product opportunities or developments within set time-scales and budgets
Own development and execution of integrated marketing communications and media plans
Own the P&L for respective brands and categories and accountability for delivering profit, volume, and market share objectives
Manage annual marketing budget and lead annual budget planning for the category
Coach, develop, and motivate direct reports to own specific processes, targets, and deliverables
Bachelor’s Degree in Business or related field. MBA is not required but preferred
8 to 12 years of experience (5 years in marketing, product management, or brand management preferred)
Advanced experience in product management, brand management and managing a P&L
Ability to perform trend analysis utilizing raw volume data
Ability to handle simultaneous projects and deliver within agreed upon time frames.
Advanced organizational and project management skills
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity