Product Marketing Specialist

IDR - Suwanee, GA3.2

Product Marketing Specialist

IDR’s largest client is seeking a Marketing Specialist to join their team! This individual will be responsible for managing the development and execution of residential product and channel marketing materials for the division including product marketing launch material, support of national and regional marketing campaigns, lead generation and other key product and channel marketing initiatives.

Responsibilities of the Marketing Specialist:
  • Managing the New Product Launch process from beginning to end including literature, social media and website plans.
  • Managing the development and implementation of marketing materials and sales tools to promote sales and brand loyalty.
  • Support the sales teams with channel communication and training programs to maintain brand loyalty.
  • Tracking of schedules, goals and budgets for new product launch plans.
Required skills/experience:
  • BS in Business, Marketing or a related field
  • 1-3 years of integrated marketing, project management and lead generation
  • VRF/HVAC industry experience preferred
  • Possess a technical aptitude and great attention to detail
Why IDR? Here's Why!
  • Employee Stock Ownership Program
  • Dedicated Engagement Manager who is committed to you and your success
  • Medical, Dental, Vision, and Life Insurance
  • Inavero's Best of Staffing® Client Award Winner for the Past 5 Years
  • Inavero's Best of Staffing® Talent Award Winner for the Past 5 years