The National Museum of African American History and Culture's primary purposes are to acquire, maintain and preserve objects which document social, cultural, political, military, technological and scientific developments in the United States related to the African American experience; to conduct research in the field of African American history, to publish findings for all audiences; and interpret historical developments through public exhibits and programs as well as digital content.
As the Supervisory Social Media Specialist (Social Media Manager), the position reports to the Supervisory Public Affairs Specialist, Office of External Affairs and is responsible for planning, designing and implementing social media programs and campaigns; developing social media policies and procedures; developing analytics, measures and metrics; educating staff; and supervising staff including:
developing and implementing strategies for visual and written content, engagement, promotion, visibility, audience reach and conversion;
developing a social media strategy focused on informing, educating, and creating dialogues about American history through the African American lens;
curating content and overseeing the design of social media efforts;
implementing and managing social media programs to ensure consistency and quality of content across all social media outlets and monitoring all sites for inappropriate content or policy breaches and acts accordingly;
assisting in the development and ensuring implementation of policies, procedures and best practices;
determining which metrics (such as referring traffic, quality of content, share of voice, total size of community and engagement, sentiment, conversion rate, bounce rate and other metrics are most appropriate to measure the Museums social media strategy;
educating staff on how best to incorporate relevant social media techniques into the Museum's culture, handling issues or problems, and best leverage social media to increase participation; and
supervising a diverse staff.
Job family (Series)
1001 General Arts And Information
Conditions of Employment
Pass Pre-employment Background Investigation
May need to complete a Probationary Period
Maintain a Bank Account for Direct Deposit/Electronic Transfer
Males born after 12/31/59 must be registered with Selective Service.
Qualification requirements, including one year time-in-grade at the next lower grade level for promotion candidates, must be met within 30 days of the job announcement closing date.
Experience: You qualify for this position if you possess one year of specialized experience equivalent to at least the GS-11 level in the Federal Service or comparable pay band system. For this position specialized experience is defined as as planning, developing and managing the social media program for a museum, educational or cultural institution; designing and developing social media content and programming with an emphasis on African American history and/or culture that incorporates live streaming and videography; using appropriate analytics to evaluate and report on the organization’s social media efforts; and implementing policies and procedures as they relate to the organization’s use of social media.
Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.
Flexible Spending Accounts - http://www.fsafeds.com/fsafeds/index.asp
Health Insurance - http://www.opm.gov/insure/health/index.asp
Leave - http://www.opm.gov/oca/leave/index.asp
Life Insurance - http://www.opm.gov/insure/life/index.asp
Long Term Care Insurance - http://www.ltcfeds.com
Retirement Program - http://www.opm.gov/retire/index.asp
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Applicants for this position may be evaluated in multiple stages. The first stage is an evaluation of your responses to the online multiple-choice questions that assess your experience, education, and/or training for the job related competencies below:
Ability to design, plan and implement social media campaigns with an emphasis on African American history and/or culture.
Ability to develop a comprehensive social media plan, develop metrics, analyze results, and recommend changes.
Skill in project management to be able to independently manage and prioritize multiple ongoing projects.
Ability to communicate in writing to produce reports and write and edit for social media and marketing efforts.
Ability to develop and implement policies and procedures as they relate to an organization’s social media efforts.
Ability to supervise a diverse staff.
If you are found qualified for this position and meet or exceed a predefined rating threshold from your questionnaire responses, you may be contacted by email to complete or submit additional assessments such as work samples, short essays, or other appropriate assessments within approximately one week of the job announcement closing. If you do not meet the rating threshold to move to the next evaluation stage, you will be notified promptly by email.
BASIS OF RATING: Once the announcement closes, your application will be automatically evaluated and rated by the system and a Human Resources Specialist. To determine if you are qualified for this job, a review of your application and supporting documentation will be made and compared against your responses to the occupational questionnaire. The numeric rating you receive is based on your responses to the questionnaire. The score is a measure of the degree to which your background matches the knowledge, skills, and abilities required of this position. If, after the Human Resources Specialist reviews your resume and/or supporting documentation, a determination is made that the score you have received is not a true reflection of your qualifications and/or experience, your score can and will be adjusted to more accurately reflect the information you provided that support your abilities. Please follow all instructions carefully. Errors or omissions may affect your rating. Your resume should provide detailed information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.
Veterans Employment Opportunities Act (VEOA): If you are applying for a VEOA appointment, you must be a veteran and must be honorably separated and either a preference eligible or have substantially completed 3 or more years of active service. ("Active Service" under this law means active duty in a uniformed service and includes full-time training duty, annual training duty, full-time National Guard duty, and attendance, while in the active service, at a school designated as a service school by law or by the Secretary concerned.) A veteran who is released under honorable conditions shortly before completing a 3-year tour is also eligible.
Noncompetitive Appointment Authorities: The following links contain information on the eligibility requirements to be considered under a noncompetitive appointing authority:
Primary Appointing Authorities for Career and Career-Conditional Appointments
Hiring Authorities for Veterans
People with Disabilities
To preview questions please click here.
Background checks and security clearance
Drug test required
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Trust determination process
Your application package should include the following documents:
Your resume can be uploaded and attached to your application or created using the USA Jobs on-line resume builder. If you want to receive full credit for relevant experience your resume MUST contain the job title (including the occupational series and grade if it is Federal), duties, starting and ending dates (month and year), hours worked per week, and salary.
USAJOBS has guidance on how to ensure that you submit a complete resume: If you have not written a Federal resume before, you may watch this Resume Writing Tutorial video on the USAJOBS YouTube channel, or read through a helpful Resume Writing FAQ article on the USAJOBS Help Site to learn what details you should, and should not, include in your resume. If any of the above information is not included in your resume we may not be able to fully credit you for your experience.
A copy of your most recent SF-50, Notification of Personnel Action, which shows your position title, series, grade, step, salary, position occupied, and tenure group, to verify time-in-grade/competitive status. If you have previously held a higher grade and are applying based on that grade, you must provide a copy of the SF-50 showing you held the higher grade and/or have promotion potential to the grade being advertised. Do NOT submit Award SF-50s.
A recent performance evaluation
Proof of Veteran's Preference - DD214 (Member 4 Copy) if you are requesting a special appointment authority, such as VRA or VEOA
Proof of severe disability if you are requesting special placement consideration
Proof of eligibility for a military spouse appointment, such as a permanent change station military order
Proof of eligibility for any other special appointing authority not specifically mentioned here.
If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
A career with the U.S. Government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Learn more about federal benefits.
The Smithsonian offers a comprehensive benefits package that includes, in part, vacation and sick leave, holidays, health/life insurance, accident insurance, and excellent retirement program options.
Please see Benefits at www.sihr.si.edu for a complete description.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time, or intermittent. Contact the hiring agency for more information on the specific benefits offered.
This job is open to
Individuals with disabilities
Federal employees - Competitive service
Current or former competitive service federal employees.
Career transition (CTAP, ICTAP, RPL)
Federal employees who meet the definition of a "surplus" or "displaced" employee.
Family of overseas employees
Family members of a federal employee or uniformed service member who is, or was, working overseas.
Peace Corps & AmeriCorps Vista
Individuals eligible under a special authority not listed above, but defined in the federal hiring regulations.
Clarification from the agency
This position is open to current and former Federal employees with permanent status or reinstatement eligibility. Individuals who are eligible for a special appointing authority may also apply; such as applicants with a disability, former Peace Corps volunteers, certain military spouses, veterans seeking a VRA/VEOA appointment, or veterans who have been separated from armed forces under honorable conditions after 3 years or more of continuous active service.