Senior Analyst

Cramer-Krasselt - Chicago, IL4.2

Cramer-Krasselt is one of the largest independent, totally integrated agencies in the country with over $700 million in billings and over $400 million in media asset management.

With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It's how we helped Porsche achieve six years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% this year alone.

We've done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.

Major brands include Benihana, Cedar Fair Entertainment Company (Knott's Berry Farm, Cedar Point and 9 others), Corona Extra, Edward Jones, Kroger Divisions, Meiomi Wine, Nikon, Pacifico Beer and Porsche.

About C-K Chicago:
Chicago’s independent spirit makes it the perfect headquarters for C-K, one of the nation’s oldest and largest independent agencies. C-K’s Chicago office, located just off the Magnificent Mile, is full of native Midwesterners and transplants alike that are united in the values of hard work and collaboration.

At C-K in Chicago, we work with major global and national brands like Porsche, Corona Extra, Cedar Fair, BIC, Edward Jones and many others. We’re proud of these partnerships and the integrated approach we take to every client and every element of a campaign, be it large or small.

Our experts here have backgrounds spanning every marketing, advertising and communications discipline across all categories imaginable. C-K Chicago is a hub of innovation and the nerve center of the agency.

We also apply our work ethic to the community. Our flagship charity in the Chicago office is Off the Street Club (OTSC), the oldest boys and girls club in the city. Throughout the year we participate in the planning and execution of several key OTSC fundraising events such as Swing for the Kids, The Firefly Ball, Summer Bake Sale and Holiday Luncheon. We also participate in the Battle for Hope, the Chicago-area advertising agency battle of the bands. In 2015, our house band, the Angry Pickles, won the Battle for Hope and helped raise thousands for OTSC in the process.

The Sr. Analyst will take a lead role in all aspects of the projects they own – identifying and proposing solutions to issues, understanding marketing performance, forming hypothesis, exploring data efficiently, synthesizing conclusions into recommendations and providing necessary support through the application of their analytics skill.

The Sr. Analyst should also be able to act as a consultant, guiding integrated team members through data strategy conversations to ensure we capture the right data and turn that data into marketing insight for our clients.

About the role:
Identify key marketing metrics, integrate disparate data from multiple sources, and identify statistical trends and behaviors that result from or impact client marketing activities.
Monitor online and social data using tools such as: Google Analytics, Adobe Marketing Cloud, DoubleClick, Facebook, Twitter, YouTube, Netbase, and Crimson Hexagon.
Design, generate and manage performance reports that summarize key performance indicators (KPIs).
Develop actionable marketing recommendations based on: segmentation, correlations, regression and predictive modeling, social media, survey, market share, and web behavioral analysis.
Regularly works with open source analytics tools, ideally using Python or R, to develop classification, regression, and clustering analyses.
Demonstrate a thorough understanding of the client’s marketing situation, competitive environment, the category conversation and the brand’s place in it.
Transform large amounts of data into compelling visual stories to facilitate marketing analysis and business decision-making, using data visualization tools/toolkits like Tableau.
Develop and manage testing roadmap aligned to strategic direction and sound methodologies.
Work with the core team to develop measurement strategies and assign KPIs that define the learning agenda for assigned clients. You will play a leadership role in this cross functional responsibility.
Assist in the deployment of tagging, tracking and monitoring strategies for digital media.
Maintain a working level of knowledge of the client’s marketing technology and activation stack, including their database marketing, channel marketing, analytics tools, business processes and other technologies used by assigned clients.
Work closely with the cross-functional core team (media, creative, account management, strategy) within the agency as well as the client to optimize campaign tactics.
Manage all analytics tracking & reporting deliverables for assigned clients.

About you:
Bachelor’s degree in a quantitative, marketing, mathematics, computer science, economics, or business equivalent preferred
2-5 Years in an analytics role within the marketing, CRM, media, eCommerce or finance industries
Strong presentation and communication skills
Advanced user of data visualization and dashboarding tools like Tableau, Qlikview, and others.
Experience with web analytics tools (Adobe Analytics, Google Analtyics)
Experience with media analytics tools (Doubleclick, Facebook, SEM)
Experience with social analytics tools (Netbase, Crimson Hexagon)
Experience analyzing campaigns across CRM, social, display, OLV, TV and radio.
Familiar with open source analytics tools (R, Python, etc.)
Comfort using SQL to work with relational databases
Work autonomously to drive best practice adoption across a wide variety of clients and verticals
Excellent communication, management and time prioritization skills
You’re eager to work in a fun environment with a great group of people!