Media Planner

Trilia Media - Boston, MA (30+ days ago)


Responsibilities:
Lead the development of sound strategic media plans based on clear understanding of client objectives
Able to write and present media recommendations and media plans
Assists in planning overall budgets and maintains budgets through planning cycle
Acts as the "Go To" person on assigned accounts and directs workflow to junior team members
Relay direction to media staff both orally and written through media authorizations/ guidelines
Involved in the development of plans and media documents, create documents as necessary
Execute and/or oversee media buys, answer any questions and resolve discrepancies
Develop a respected relationship with and train Assistant in all media basics
Master use and application of industry research and agency resources
Maintain contact and negotiate with vendors and internal agency departments
Deliver POVs relevant to client issues and possible opportunities
Investigate media opportunities as they relate to client businesses and/or agency businesses
Analyze syndicated research data and draw conclusive insights
Is well organized, detail oriented and demands accuracy
Prioritizes and manages flow of work to ensure timely delivery of projects.
Inspire creativity and pro-activity of media staff
Foster strong internal / agency communications and relationships
Establish and maintain client and vendor relationships

Specifications:
Experience managing client relationships
Ability to multi-task and prioritize workload
Is well organized, detail oriented and demands accuracy
Has a willingness to learn and creatively solve problems
Proficient in media-related and other basic software packages such as Nielsen, AdViews, Simmons, Mendelsohn, and MRI

Relevant Experience:
1-3 years as Assistant Media Planner or advertising related experience
Strong planning experience in print, TV, digital, radio, and out-of-home