Schwab’s Corporate Reputation team is responsible for our firm-wide efforts to shape and protect the firm’s reputation and designing strategies to engage key corporate partners. This includes oversight of four critical areas: Crisis and Issues Management; Corporate Media Relations; Public Affairs; and Corporate Citizenship/ESG communications. The team plays a central role in building and preserving a high level of trust in the organization through management of critical issues and crises, as well as proactive corporate storytelling.
Workplace Flexibility Program:
We're proud to support our employees in a working approach that allows you to bring your best self to work – whether that’s in the office or remote.
Most Schwabbies have the opportunity to voluntarily work in the office or at home based on their preference*
When the firm is ready to fully return to the office, employees will have the flexibility of a hybrid work environment, spending some time working remote and some time in the office.
Employees and managers can discuss and decide what works best for them, with additional flexibility available based on their role, business needs, and individual circumstances.
- Subject to change as Schwab is continually evaluating the current environment in order to best care for the safety and well-being of our employees.
What you are good at
Reporting to the Managing Director of Corporate Reputation, you will help the company build and preserve a high level of trust in the organization by helping develop and implement corporate communications, with a focus on issues and reputation management. Specific areas of responsibility will include:
Help the firm prepare for and respond effectively to issues and crises, including:
Develop real-time assessments and points of view on when and how to respond to an emerging issue or crisis.
Create and deploy strategic and effective communications that deliver the company’s positioning on an initiative or issue, in a manner that represents the company in the most appropriate and significant way for the target audience.
Cascade the company’s response, talking points or statements across relevant teams to present a cohesive perspective across the organization.
Media and Public Relations:
Support proactive and reactive PR and communications programs and campaigns around company issues and priorities, including:
Design and implement communications strategy and support for corporate issues, in partnership with the Legal, Government Affairs, Risk and Investor Relations teams.
Ensure that all communications reflect the Schwab’s core values.
Help handle media relations related to financial reporting, business performance and other corporate activities and narratives, including sponsorships and local media.
Participate in a center of excellence on media relations, leading the alignment of efforts related to issues management and mitigation and establishing relationships with peers, business partners and other collaborators to help drive outstanding communications for Schwab.
Rapid Response Protocols and Messaging:
Manage Schwab’s PR Rapid Response Process, including:
Anticipate reputational issues and develop plans to lead future issues or crises.
Support the development and execution of crisis trainings and drills.
Counsel internal business leaders on communications implications of issues and the impact they could have on the company.
Identify and escalate issues as needed.
Monitoring and Reporting:
Monitor Schwab communications to ensure their effectiveness and alignment with Corporate Communications goals, report on media coverage, and supervise competitor news.
Maintain detailed knowledge of developments in the business, including projects impacting the enterprise, corporate initiatives, acquisitions, and issues impacting our reputation.
What you have
At least 10 years of communications experience managing issues and crisis communication responses in an agency or in-house role
Financial services industry experience highly preferred.
An understanding of the factors that impact/influence corporate reputation, as well as the constantly evolving nature of threats to the reputation of brands.
Ability to perform in high pressure situations, which includes demonstrating sound judgment, and provide confident, proactive counsel to leadership and other internal team members.
Must be comfortable navigating confidential, critical information and advising tactical implementation of plans across teams.
Appropriately assess related risk and benefit for each media opportunity and recommend actions.
Willingness to be on the frontlines of reputational opportunities and challenges in a fast-paced environment.
Skilled in running traditional and social media through issues management.
Stay abreast of opportunities and challenges impacting the company’s focus markets.
A motivated, collaborative and highly reciprocal working style, optimally establishing trust and respect.
Ability to capitalize on the collective experience and expertise of colleagues to achieve desired outcomes.
Ability to learn quickly and develop knowledge of the organization, business, industry and marketplace.
Demonstrate critical thinking and strategic consideration for all partners.
Possess self-starter qualities while recognizing the importance of going above and beyond.
Excellent verbal, written, and interpersonal communication and storytelling skills.
Strong organizational, multi-tasking, and prioritizing skills.
Strong attention to detail.
Why work for us?
Own Your Tomorrow embodies everything we do! We are committed to helping our employees ignite their potential and achieve their dreams. Our employees get to play a central role in reinventing a multi-trillion-dollar industry, creating a better, more modern way to build and manage wealth.
A competitive and flexible package designed to empower you for today and tomorrow. We offer a competitive and flexible package designed to help you make the most of your life at work and at home—today and in the future. Explore further.
Schwab is committed to building a diverse and inclusive workplace where everyone feels valued. As an Equal Opportunity Employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law. Please click here to see the policy.
Schwab is an affirmative action employer, focused on advancing women, racial and ethnic minorities, veterans, and individuals with disabilities in the workplace. If you have a disability and require reasonable accommodations in the application process, contact Human Resources at email@example.com or call 800-275-1281.
TD Ameritrade, a subsidiary of Charles Schwab, is an Equal Opportunity Employer. At TD Ameritrade we believe People Matter. We value diversity and believe that it goes beyond all protected classes, thoughts, ideas, and perspectives.