Program Manager, Digital Content Management, Google Store

Google - Mountain View, CA (30+ days ago)4.3


Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The online e-Commerce Google Store is Google’s fast-growing owned and operated online store that showcases and sells new devices made with Google technology. On a day-to-day basis, the Google Store marketing team is brainstorming innovative ideas to showcase flagship products, driving awareness and traffic, running promotions, acquiring new customers, growing relationships with existing customers, assessing opportunities for analysis and research, and finding creative ways to bring unique shopping experiences to life.

As a Google Store Digital Content Program Manager, you'll manage the process of content publishing on the site. You will create timelines and milestones for key stages of digital content production, communicate risk, and develop mitigation plans for the success of the team. You'll help drive and project manage a wide variety of product launches and promotional campaign executions for Google Store, ensuring objectives are well defined and appropriately executed to achieve desired results.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities
Manage a team of Web Producers responsible for content localization, publishing, and QA. Build timelines and track milestones for product launches, promotional campaigns, home page updates, platform stories, and more.
Apply traffic management skills to ensure the team is delivering projects through launch. Coordinate with Merchandisers, Producers, Designers, Photo team, Asset Managers, Publishers and QA team.
Oversee the workflow of the department, while utilizing effective communication, digital production knowledge, project management and team capacity assessment.
Collaborate with creative and frontend Engineering teams, and with Product Engineering teams to provide requirements for feature improvements to content management.
Provide clear communications to management regarding project status, issues and priorities. Lead regular status reviews of production deliverables, demonstrating leadership in resolving issues/delays and leading team for timely delivery of high quality work.
Qualifications

Minimum qualifications:
BA/BS degree or equivalent practical experience.
7 years of experience in interactive production, web production, content management and/or technical program management.
Experience working with various content management systems.
Experience launching products and campaigns, with experience leading teams.

Preferred qualifications:
Ability to organize information quickly and summarize succinctly.
Ability to balance working in a creatively driven organization, with an analytical and disciplined approach to marketing.
Ability to proactively establish rapport, credibility and influence, and drive results throughout a highly matrixed organization
Passion for efficiency, desire to produce a high quality deliverable, and an ability to execute against multiple projects in a fast-paced, deadline-driven, and technical work environment in often uncertain and ambiguous circumstances.
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