Director of Marketing - Direct to Consumer Services

Gravitas Ventures - Cleveland, OH

Full-time

Director of Marketing - Direct to Consumer Services

Location: El Segundo, CA or Cleveland, OH

Department: Marketing

Type: Full-Time w/Benefits and Bonus Package

Start Date: December 2018

To apply: Candidates should submit a cover letter and resume.

Job Description Outline for a Director of Marketing & Creative:

Gravitas Ventures, a Red Arrow Studios company, is a leading distributor of independent cinema. Founded in 2006, Gravitas connects independent filmmakers, producers and distribution companies with leading distribution partners across the globe. Working with more than 500 content partners, Gravitas Ventures has distributed thousands of films across all digital and traditional platforms. This position provides an opportunity to learn and grow with a fast-moving distribution film company and be a part of the strategy and execution of our forthcoming direct-to-consumer Subscription service.

We are looking for a Director of Marketing, Direct to Consumer Subscription Acquisition and Retention. This candidate will have experience developing and executing consumer acquisition and retention campaigns for a subscription service.

Responsibilities:

Customer Acquisition and Retention:

  • Oversee the direction and development of the consumer marketing strategy, consumer messaging and corresponding creative for the Gravitas Ventures Movies SVOD streaming service to successfully grow awareness, trial, and conversion of new subscribers across traditional and digital channels
  • Develop and execute cost-effective, targeted subscriber acquisition campaigns
  • Responsible for making advertising placement/buys as appropriate/requested, including on all major social media platforms
  • Establish and optimize customer relationship management (CRM) programs, develop a marketing automation strategy for retention, renewal, and win-back using tactics including email marketing, mobile push and in-app messaging
  • Perform A/B testing to optimize campaigns and inform strategy based on data-driven insights to deliver maximum ROI; play a lead role in designing data reports that track key business metrics
  • Analyze marketing trends and patterns to strategically assess competitive landscape, acquisition opportunities, and current customer impact
  • Support internal teams in modeling customer subscription forecasting and long-term growth strategies

Qualifications:

  • Bachelor’s degree required
  • Membership/subscription or other continuity marketing experience a must; 2 to 4 years retention/customer management with a video or online subscription business preferred
  • Strong knowledge of direct marketing principles and practices a must
  • Experience with executing cost-effective advertising spend
  • Proven track record of managing loyalty and rewards programs
  • Experience with results-driven targeted email marketing
  • Strong analytical capability
  • Excellent project management skills with the ability to multitask and work well within a fast paced, tight deadline environment
  • Strong interpersonal and written/oral communication skills including excellent business writing and presentation skills

Benefits:

  • Salary commensurate with experience and role
  • 401K with company match
  • Medical, Dental, and Vision insurance for employees and spouse or domestic partner and dependents
  • Standard 2-weeks paid PTO

Gravitas Ventures is committed to a policy of nondiscrimination in its employment and personnel practices. Applicants are considered for employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.

Job Type: Full-time

Experience:

  • Marketing to end consumers: 3 years (Required)
  • Responsible for advertising budget and ad buys/placement: 2 years (Required)
  • Subscriber acquisitions marketing: 2 years (Preferred)

Location:

  • Cleveland, OH (Preferred)