Product Marketing Manager I

Panasonic Avionics - Lake Forest, CA3.7

Full-timeEstimated: $80,000 - $110,000 a year
About PAC:
Who We Are: Panasonic Avionics takes entertainment to new heights. We’re the world’s leading supplier of (IFEC) inflight entertainment and communications systems that allow airborne passengers to get their fix of live TV, movies, music, interactive games, maps, and much more! We make traveling on airplanes more exciting!

What We Value:
As an organization, we value people who are motivated and driven. We value a collaborative work environment that enhances careers and positively impacts society. We value our diverse work culture committed to delivering products and achieving high results. Seeing our products bring delight to others is just one way we measure success.

Why You Should Join:
A job is only part of what we offer. See how you can flourish in a career while getting the support and resources from some of the most talented people in the industry. You will work on technology that makes traveling the world that much better. Lastly, you will be rewarded with world class benefits and competitive wages. Come aboard, we’ve been expecting you!

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Analyze and implement effective strategy and marketing plans to ensure the success of Panasonic Avionics Corporation’s next-generation in-flight entertainment (IFE) and communication systems, which are used by airframe OEMs and the world’s airlines. Define, develop, and communicate market data (potential, strategies, requirements, and other information) for all phases of a product lifecycle (e.g., launch, growth, sustaining, and phase out). Product training and other marketing tasks that will help increase sales, profitability, and market share.


Market Definition, Strategy, and Requirements
Support the development of IFEC solutions by working closely with Solutions Strategy Managers and other internal stakeholders.
Identify value and support development of product (or system) potential by target market, region, and sales projections.
Research and collect industry trends, new marketing requirements, customer feedback and market problems, and competitor information that impacts design and global product plans.
Support the research and development of marketing strategy, pricing, and planning for new product offerings.
Assist in the development of Marketing Requirements Documents for new product offerings.
Work with Product Line Manager (PLM) and Product Marketing Managers (PMM) to position current and future products within overall PAC portfolio.
Assist PLM in developing business plans and market requirements documents for products and services
Support development and maintenance of go-to-market plans.
Marketing Product Information
Compile, develop and edit collateral for product promotional material (Brochures, Press Releases, OEM Catalogs), product and product line presentations, data sheets and standard proposal descriptions. Communicate design message and layout to multimedia department.
Execute defined strategy for customer demonstrations and product exhibits at trade shows, so as to ensure product vision, functionality, value strategy, and competitive advantage are relayed professionally.
Provide feedback to sales, PLM, and PSC as to on-going competitive positioning and product success (win/loss analysis).
Communication, Training and Meetings
Support product experts for customer presentations, sales staff, proposal efforts, etc.
Support product training for regional sales and marketing managers (e.g., training conferences, Product Chats, etc.).
Create info flashes (internal marketing memos) and white papers as required.
Populate and maintain intranet data and format.
Prepare and present product marketing information for product line management meetings.
Attend customer meetings to gather feedback, obtain product strategy ideas, and supplement sales campaigns to reinforce product features and values.
Communicate product marketing strategy to executives, product managers, and engineering.
Work closely with PMM I & II’s to gain depth and breadth of domain knowledge and experience.


Excellent written and oral communication skills, including demonstrated excellence in writing clear, concise, and well-organized marketing tools:
Proficient with mainstream PC desktop applications (Excel, Word, PowerPoint, and Visio).
High degree of creativity and initiative required for creation of marketing strategy and materials.
Proven ability to address customer and product challenges in an honest and positive light, preserving all Panasonic principles.
Demonstrated credibility and experience in public speaking role; possesses solid presentation skills.
Use skills as a professional with an understanding of industry practices and company policies and procedures.
Demonstrate good judgment in selecting methods and techniques for obtaining solutions.
Interested in and aggressive about learning new technologies.
Experience supporting and implementing marketing plans across an array of products preferred.
Exposure to in-flight entertainment (IFEC), avionics, or other aircraft related products preferred
Experience in executing, driving, and delivering complex trade show and customer demonstrations/prototypes required.

5-9 years of experience
BA required, MA preferred

Ability to lift, push or pull up to 50 lbs. to support trade show setups.
Will require travel, up to 25% of the time to domestic and international locations.


Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.