- Bachelor's Degree
- Master's Degree
- Leadership Experience
The Associate Brand Manager (ABM) will be a key participant in the management of the ready to eat (RTE) cereals for Honey Bunches of Oats and Honeycomb Franchises. Reporting to the Sr. Brand Manager, this position is responsible for driving growth through the activation of business analytics, cross-functional team leadership and a key decision maker within the commercialization of product innovation and renovation for both Honey Bunches of Oats and Honeycomb. In addition, this person will be a steward of the brands both internally and externally while weaving together all components of the “4 P’s” (product, price, place, and promotion) to deliver a compelling consumer and retailer need. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team’s initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to keep projects on track. The ability to analyze information to draw insights and conclusions to drive business decisions into action is essential.
Business Analysis & Reporting– Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in-depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights and report findings to key stakeholders. Assist the Sr. Brand Manager in developing the long-range planning forecasts.
Growth Activation: Work closely with Sr. Brand Manager on innovation and renovation strategy and pipeline. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure feasibility of brand growth plans at the retail level.
Effective Communication– Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business need, and resourced appropriately to ensure we meet expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation.
Brand Leadership– Be a steward of your brands while working closely with the brand manager on execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and/or category in order to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively. Within planning, this person also will manage their budget to ensure dollars are deployed the most effectively.
The ABM role within Post Consumer Brands offers an exciting opportunity to hone marketing skills and drive volume growth by identifying and delivering on compelling consumer and customer needs. This role may develop into a long-term marketing career of increasing responsibility or it could also lead to new and exciting experiences within a number of work functions within Post Consumer Brands.
Education: BA required, MBA Preferred.
Experience: Minimum of 4+ years in marketing management or a related field with experience leading cross-functional teams.
Knowledge of cross-functional collaboration, consumer marketing, and market analysis are all critical to success in this role.
Critical thinking, experience with data extraction, ability to communicate effectively, strong organizational and multi-tasking skills.
Leadership, motivation, decision-making, problem solving, results orientation, budget management, collaboration, and a “team” mindset.
This position is based in Lakeville, MN, and may include up to 5-10% travel.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.