Kraft Heinz, The Company
As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World . Bringing this vision to life are our 36,000+ teammates around the world, making food people love.
Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.
Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us - and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen - there’s one thing to do join us.
Our Culture of Ownership, Meritocracy and Collaboration
We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.
As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As an Associate Brand Manager , you will be at the center for some of the biggest decisions we make. Associate Brand Managers are leaders in our business. You turn product ideas into iconic brands on the table. Your responsibilities will span across advertising, product development, packaging, and trade & consumer promotions, all the way to manufacturing. You’ll lead cross-functional teams of colleagues from sales, operations, research & development, and quality. You’ll build and execute plans to deliver on annual and longer term financial goals, all while managing the day-to-day needs of the business. And, to bring the brand plan to life for consumers, you will collaborate with our retailer partners to drive category growth.
Key Components of the Role:
Lead business analytics (share, volume and revenue drivers, competition) to drive business objectives
Execute key go-to-market strategies to deliver against financial targets
Collaborate with Sales to develop strategic customer partnerships
Ensure efficient supply chain management through accurate forecast expectations
Advance consumer insights and brand strategy
Lead brand positioning strategy to uncover future growth platforms and opportunities
Champion new products and package design rooted in key consumer insights and brand positioning
Advertising and consumer promotions budget management
BA required; 3-4 years of beverage marketing/industry experience a plus
Familiarity with consumer/product research
Strong communication/presentation skills
Ability to synthesize data and form logical conclusions
Demonstrated ability to lead teams and excellent interpersonal skills
Strong time management skills
Enthusiasm for consumer marketing
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity