Digital Marketing Manager

Puffco - Los Angeles, CA (30+ days ago)

Who Are We: We are a collective of young-minded, progressive, agile thinkers focused on creating the future of cannabis consumption, with a visual branding and storytelling to match. We aim to satisfy the needs and expectations not only of true connoisseurs but also the next generation of concentrate enthusiasts. Since its inception, the primary goal at Puffco has been to design the most intuitive, elegant, and innovative experiences for the modern concentrate consumer; it's what motivates us to raise the bar every day. Our premium product line has garnered widespread critical acclaim and numerous awards and recognition as the obvious industry benchmark.

Who Are You:We are looking for exceptional employees who are innovative forward thinkers, who are resourceful, motivated, and passionately committed to their trade. A driven self-starter with top notch organizational and detail-oriented skill set who thrives in a fast-paced entrepreneurial environment. We here at Puffco possess these qualities and if you do too, then please read on!

What’s The Role About:
Puffco is currently seeking an articulate, enthusiastic, self-motivated, and ambitious data-driven Digital Marketing Manager / SEO specialist responsible for identifying and spearheading growth initiatives. From data, strategy, to implementation, you will work cross-functionally in order to execute creative solutions and increase performance. You will be responsible for handling business and confidential situations in a discrete and mature manner.

Some things you will be responsible for:
Develop and manage a global content strategy that drives Puffco’s brand awareness, website traffic, lead-generation efforts, and new customer acquisition.
CRM Management: Ongoing marketing and communication with current email subscribers and customers, community and influencers.
Responsible for identifying trends and insights, and then creating new marketing growth strategies to maintain Puffco as a leader in the industry.
Collaborate with creative lead to create relevant and appropriate content in response to metric driven insights, for each medium (Email, Instagram, Twitter, Facebook, Snapchat, etc)
Create CRM Direct Email campaigns (Personalized Marketing Communication) with the current database of customers and monitor and analyze results through E-commerce Revenue generation, delivery rate, open rates, click through rates and opt-out rates.
Manage/Execute and Analyze SEM campaigns: Test (A/B split test), analyze and optimize landing pages to drive traffic, maximize our search engine rank and improve conversion rates.
Analyze data collected to provide valuable insight on trends and to optimize any spending that is part of the annual marketing budget. Determine program ROI to assess digital campaign performance and effectiveness.

Some qualifications and skills we need you to have:
Extensive experience in all aspects of developing and maintaining marketing strategies.
Strong understanding of customer and market dynamics and requirements. Thorough understanding of how customers in the small to medium business market require, search, compare and consume technology services.
Experienced in identifying key metrics within our market and translating them into actionable marketing tactics and strategies.
Extensive experience in endorsing products, customer and market research.
Highly skilled in project management: define work plans, manage project teams, and manage company budget
Strong organizational, presentation, and customer service skills. Ability to multi-task and adapt to changes quickly.
Self-motivated with the ability to work in a fast-moving environment.
Minimum of 5 years of brand and digital marketing experience
MBA preferred.

Perks and Benefits:
Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
Amazing pet friendly office in LA Center Studios with a fun casual and comfortable work environment
Snacks, lunches, retreats, and SO much more!
Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.


**Additional information about our company can be found at

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