Digital Marketing Specialist

Thermo Fisher Scientific - Carlsbad, CA3.6

30+ days ago
Job Description
Division Information

The Healthcare Market Division (HMD) offers a broad array of consumables, diagnostic kits and reagents, equipment, instruments, solutions and services for hospitals, clinical laboratories, reference laboratories, physicians’ offices and other clinical testing facilities. These products are manufactured by Thermo Fisher and third parties. The division is based in Houston, Texas and manages over 22,000 active customer accounts, 80,000 products, 2900 suppliers, 13 distribution centers and 3 customer service locations generating over $1B in revenues.

Location
This position is based in Houston, TX, Pittsburgh, PA or remotely based in the US.

How will you make an impact?

Reporting directly to the Senior Manager, Commercial Marketing, this role is responsible for designing, implementing and monitoring digital marketing campaigns and promotions with the goal of driving incremental revenue and margin for the clinical diagnostics market - specialty or clinical diagnostics category.

What will you do?

Work with internal and supplier Marketing, Sales and Operations colleagues to design and implement marketing promotional programs. These programs include the utilization of:
Digital Marketing Tools with the goal to optimize Omni-Channel Marketing
Demand Generation through Eloqua and Salesforce.com
Website Merchandising, IBM Interact, eCommerce, Demand Generation
Google AdWords/Retargeting
Online Educational Webinars/Seminars/All Field Sales Calls
Content Creation
Write/Edit Marketing Copy for Products and Programs
Sales Organization Campaign Communication
Tracking and reporting metrics
Compile Monthly Reports on Web Traffic and Campaign Activities
Incremental revenue and margin
Customer leads to sales organization with appropriate lead scoring
How will you get here?

Education:
BA/BS with major/minor in marketing/business/communications/sciences required
Experience
5 years of experience with sales, marketing or other commercial functional areas preferred

Knowledge, Skills, Abilities

Knowledge of digital marketing tools including but not limited to: Eloqua, Salesforce.com, Social Media Channels, Adobe Analytics, IBM Interact, and WebEx
Demonstrate confidence and poise to negotiate and develop promotional programs with colleagues and strategic supplier partners.
Ability to develop/implement strategies and sound recommendations based on both quantitative and qualitative inputs with intuitive understanding of financial/market drivers
Excellent leadership, interpersonal, customer orientation, presentation and problem solving skills
Multi-tasking experience, flexibility, and understanding of business impact to address immediate priorities and still manage deadlines with longer-term projects and strategic initiatives.
Strong aptitude for writing unstructured marketing content for products, programs, and clinical applications
Proficient in Microsoft Office (Excel, Word, and PowerPoint), understanding/experience of Adobe Creative Suite
Experience with Eloqua or similar software Ability to travel domestically <15%
Exceptional communication skills – ability to communicate across all levels of management internally and externally
Negotiation skills - ability to influence disparate parties and come to agreement
Familiarity with and ability to analyze standard digital marketing datasets Ability to work across disciplines and in a multi-cultural, team based and/or matrix environment
Solid Project Management experience and ability to manage and meet all deadlines
At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here for further assistance.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.