SEO Analyst

CDK Global - Detroit, MI (30+ days ago)3.1


Accelerate Your Career

Drive global technology

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.

The Search Engine Optimization (SEO) Analyst is responsible for developing and implementing effective on-and-off page search engine optimization strategies that increases search engine traffic to assigned client base websites through the application and development of effective content, and techniques such as Meta tagging, indexing, link building, keyword ranking analyzes and reporting as well as overall site architecture and content optimization. The SEO Analyst serves as a consultant to CDK’s client base and proposes possible SEO strategies. May serve as mentor less experienced team members.

Position Responsibilities & Essential functions

. Reviews and analyzes all on-and-off page metrics to assess the effectiveness of SEO strategy, and performs competitive analysis to proactively recommend changes in SEO strategy

. Follows set optimization processes and utilizes provided tools to appropriately analyze performance, and develops and executes on a variety of impactful on and off-page optimization strategies that drive client value

. Serves as a Consultant to client base and partners with internal CDK teams to achieve client and organization’s strategic goals

. Responsible for site submission to Google Search Console and Bing Webmaster Tools

. Develops, generates, and interprets performance reports to perform ongoing site traffic analysis, monitoring of organic, search placement, and overall evaluation of SEO strategy effectiveness and presents results to internal and external clients

. Researches industry news and identifies new optimization opportunities based on market best practices

. Applies established policies and procedures to resolve problems of moderate scope where analysis of situations or data requires a review of a variety of interconnected factors, and is expected to exercise judgement within defined procedures and practices to determine appropriate action.

Qualifications & Job Requirements

. Bachelor’s Degree or equivalent work experience

. Minimum of 2 years of experience in Search Optimization

. Experience in customer-facing role requiring direct client consultation and management

. Local Search Optimization experience

. Strong written and communication skills

Preferred Attributes & Qualifications

. Google Analytics certification

. Social Media Marketing experience

. Experience interacting with Sr. Leadership

. Strong analytical and problem solving skills

. Self-direction and ability to work independently with minimal direct supervision

. Basic understanding of technical architecture and web design

. Foundational understanding of internet and mainstream information technology concepts, search engine optimization best practices

. Experience with basic HTML coding

CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That’s why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

CDK Global is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.
We believe that diversity in all aspects of business leads to strength.