Manager of Marketing Technology

Yale University - New Haven, CT4.3

Full-time
Position Focus:
Reporting to the Director of Employer Relations and working closely with the Director of the Office of Career Strategy, the Manager of Marketing Technology will serve as the OCS point person to Yale College, Yale’s Office of Institutional Research, the Office of Development, and the Yale Faculty of Arts & Sciences for data collection and reporting of Yale College summer and postgraduate outcomes. This role will work closely with faculty and departments across Yale to assist with the analysis of OCS data needed by departments for internal and external reporting, including reaccreditation of academic programs and grant requests. The role will also work closely with the Graduate School of Arts & Sciences Dean’s Office and the Office of Postdoctoral Affairs to plan consistent data collection efforts of graduate students and postdocs.

The Manager of Marketing Technology will create and deliver a range of services to enhance employer engagement options resulting in new employment opportunities for Yale College students, GSAS students and postdocs. These services will include tracking and reporting on job market demand, usage of Yale career services, and hiring data for student populations served using in-house data and public sources.

The Manager of Marketing Technology will manage the technology initiatives of OCS including an Artificial Intelligence BOT, multiple technology vendors for specialized career services, and the OCS career management system (Symplicity) which reaches all Yale University students and alums including maintenance updates, upgrades and enhancements, and customizations. The role will provide training to the professional schools on the use of the Yale Career Network, Yale’s alumni career database, maintained in Symplicity.

The role will develop a marketing strategy for employers (by industry) including the design, creation and management of the distribution of regular communication to stakeholders to promote employment opportunities and events, and highlight noteworthy accomplishments of Yale students, alumni and OCS.

Essential Duties

1. Serve as the OCS point person to Yale College, Yale’s Office of Institutional Research, the Office of Development, and the Yale Faculty of Arts & Sciences for data collection and reporting of Yale College summer and postgraduate outcomes. 2. Work closely with OCS Director, faculty and departments across Yale to assist with the analysis of OCS data needed by departments for internal and external reporting, including reaccreditation of academic programs and grant requests. 3. Collaborate with the Graduate School of Arts & Sciences Dean’s Office and the Director of the Office of Postdoctoral Affairs to plan consistent data collection efforts of graduate students and postdocs. 4. Manage all technology initiatives of OCS including an Artificial Intelligence BOT, multiple technology vendors for specialized career services, CRM platform and marketing automation tools, and the OCS career management system (Symplicity). 5. Provide regular recommendations to the OCS team around marketing and technology best practices and conduct regular training to OCS staff on technology enhancements and new services. 6. Provide training to the professional schools on the use of the Yale Career Network, the Yale University alumni career database maintained in Symplicity. 7. Develop a marketing strategy for employers (by industry) including the design, creation and management of the distribution of regular communication to stakeholders. 8. Working with the Director of Employer Relations, regularly assess the career interests of Yale students and oversee the communication with and the recruitment of employers to participate in a suite of recruiting options, including career fairs, consortium events, on-campus recruiting and job postings. 9. Collaborate on the delivery of workshops, networking events and other opportunities that meet both employer and student career needs. Determine program evaluation results and modify programs accordingly. 10. Create and execute an annual communications plan to key stakeholders using relevant channels. Create a robust social media campaign of OCS programs, and create content and design OCS publications for print, web and presentation. 11. Other duties as assigned.

Required Education and Experience

Bachelor's degree and 5 years’ related experience or an equivalent combination of education and experience.

Required Skill/Ability 1:
Demonstrated knowledge of and ability using digital media best practices; graphic design; data visualization.

Required Skill/Ability 2:
Highly proficient with marketing tools for content creation, marketing automation, collaboration, video, content distribution and lead generation.

Required Skill/Ability 3:
Strong interpersonal skills with the ability to interact professionally with faculty, staff and students. Strong verbal and written communication skills.

Required Skill/Ability 4:
Demonstrated analytical skills with strong attention to detail and accuracy. Highly organized and deadline driven with the ability to anticipate and proactively solve problems.

Required Skill/Ability 5:
Knowledge of and proven ability to use the following software: Adobe Creative Suite, Advanced Excel, Tableau, database software. Familiarity with CRM practices and tools.

Preferred Education, Experience and Skills:
Master's degree preferred. Master's degrees in Business Administration, Marketing, Communications, Human Resources strongly preferred.

Weekend Hours Required?Occasional
Evening Hours Required?

Occasional

Drug ScreenNo
Health Screening

No

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. Please visit www.yale.edu/hronline/careers/screening/faqs.html for additional information on the background check requirements and process.

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

Affirmative Action Statement:
Yale University considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Title IX of the Education Amendments of 1972 protects people from sex discrimination in educational programs and activities at institutions that receive federal financial assistance. Questions regarding Title IX may be referred to the University’s Title IX Coordinator, at TitleIX@yale.edu, or to the U.S. Department of Education, Office for Civil Rights, 8th Floor, Five Post Office Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax: 617.289.0150, TDD: 800.877.8339, or Email: ocr.boston@ed.gov.

NoteYale University is a tobacco-free campus