Assoc. Director, Global Marketing, Vutrisiran and Onpattro

Alnylam - Cambridge, MA4.3

Full-time
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Overview

Alnylam is the industry leader in the translation of RNA interference (RNAi) into a new class of innovative medicines with the potential to address the unmet needs of patients with debilitating diseases. Founded in 2002, Alnylam was built upon a bold vision of turning scientific possibility into reality, and is now advancing a robust pipeline of investigational RNAi therapeutic medicines, including five programs in late-stage development. In 2018, Alnylam received approval for our first product, the first-ever RNAi therapeutic, by the FDA in the U.S. for the treatment of the polyneuropathy of hereditary transthyretin-mediated amyloidosis in adults and by the European Medicines Agency in the EU for the treatment of hATTR amyloidosis in adults with stage 1 or stage 2 polyneuropathy. Headquartered in Cambridge, Mass., Alnylam employs over 1,200 people in 18 countries and is rapidly growing globally, with additional offices in Norton, Mass., Maidenhead, U.K., Zug, Switzerland, Amsterdam, Netherlands, and Tokyo, Japan. Alnylam is proud to have been recognized as one of The Boston Globe’s Top Places to Work four years in a row (2015-2018) and a Great Place to Work in the U.K. and Switzerland in 2019. Please visit www.alnylam.com for more information

The Associate Director, Global Marketing Vutrisiran and Onpattro will drive the global brand strategy directed at healthcare professionals. This includes acting as the global marketing lead for vutrisiran, our next generation TTR program, and indication expansion for Onpattro. This is a highly visible role and this individual will set the stage for successful commercialization and future growth of the TTR global commercial team.

The position will report to the Senior Director, Global Brand Marketing and is located in Cambridge, MA.

Summary of Key Responsibilities
Drive the development and execution of a global brand strategic framework, positioning and core materials supporting the launch of vutrisiran and indication expansion for Onpattro.
Drive the execution of global TTR franchise positioning based on deep market and customer insights and competitive intelligence
Be the commercial lead on the development of Alnylam’s first pre-filled syringe program.
Partner with regional marketing teams to optimize the ONPATTRO global brand campaign and message, as well as ensure global brand consistency.
Align with the digital center of excellence to ensure strategic coordination across the brand and digital strategies.
Align with corporate communications to ensure strategic coordination across the global brand and corporate communication strategies.
Provide effective management of global marketing operational budget
Partner with key internal stakeholders and regions (medical affairs, regional marketing, launch excellence, customer insights, training, market access, legal and regulatory) to ensure alignment across functions and flawless, compliant execution.
Qualifications
BS/BA degree (science degree preferred) with a minimum of 7 years in the biotech industry.
5+ years of proven experience in professional marketing and/or brand planning/marketing.
Launch experience and commercialization of new products preferred.
In-line brand management experience required.
Global and local marketing experience preferred.
Experience in rare disease strongly preferred.
Excellent written and communication skills.
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives.
Proven ability in managing external agencies and vendors
Proven Project / Program Management experience.

Alnylam Pharmaceuticals is an EEO employer committed to an exciting, diverse, and enriching work environment.

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