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How I Built This is a weekly podcast about innovators, entrepreneurs and idealists, and their personal stories about how they got to where they are. The show, hosted by Guy Raz, is a narrative journey marked by triumphs, failures, serendipity and insight.
We’re looking for a creative social media strategist to cultivate communities on our existing social platforms, and execute plans to strategically expand and engage our digital audience. The successful candidate is someone who has a deep understanding of social media, trending topics, and shareable content. This person has the creativity and experience to create original content and the capacity to elevate and insert our existing catalogue in conversations surrounding trending topics. The successful candidate will also work closely with the show’s editorial and events teams to build campaigns around live events and the annual How I Built This Summit to increase community engagement and foster authentic connection.
The audience for How I Built This is a highly-engaged community for the entrepreneurial-minded: company founders, lovers of innovation, and people who are passionate about creating new ideas and watching them grow. It’s a tribe of builders and makers who are eager to exchange ideas, advice, and encouragement with fellow builders.
We are looking for someone who is dedicated to the show’s entrepreneurial spirit, someone who can grow and engage our digital audience more effectively. We want someone to help us build on our existing platforms, and think of innovative ways for the How I Built This community to congregate, celebrate, commiserate, and connect with innovators and business owners around the world.
NPR is committed to meeting our audience wherever they are, and the How I Built This Social Media Strategist is a vital part of that mission.
Work with the How I Built this management team to steer and develop our social strategy
Maintain and curate How I Built This social properties on a daily basis – including the How You Built That Facebook community group and its thousands of active participants
Stay up-to-date on trending topics and strategize how the How I Built This catalogue can provide insights on conversations taking place on social media.
Craft social engagement strategies around HIBT live events and subsequent content, including the annual How I Built This Summit
Create original audio and video content that aligns with weekly podcast content
Oversee and manage the How I Built This newsletter
Develop and share social best practices with the How I Built This staff
Collaborate with analysts and product managers in tracking key social metrics
Work with NPR’s social media team on cross-departmental projects, including digital video
Education: Bachelor’s degree in a liberal arts discipline, preferably journalism or a writing-intensive discipline, or a Bachelor’s degree in business (or the equivalent combination of education and experience)
At least 1.5 years’ experience managing social media channels for a major news/media brand and demonstrated ability to participate in, contribute to and grow online communities.
Strong communication skills
Strong writing skills
Proficiency with navigating a variety of content management systems
Proficiency with digital video editing production using Adobe Suite programs, especially Adobe After Effects, Adobe Premiere, Adobe Illustrator, Adobe Photoshop, and others
Proficiency with audio editing production
Ability to craft a comprehensive, cross-platform social strategy
Ability and willingness to work varied shifts
Ability to document internal processes and analyze audience data
Ability to handle multiple projects simultaneously under stringent timeframes and changing priorities/conditions
Ability to both work independently and collaborate with others
Ability and willingness to relocate. In the future, NPR may choose to transfer employees to other geographic locations. Severance provisions of the AFTRA collective bargaining agreement will apply should you choose not to accept a transfer.
Previous graphic design experience
Does this sound like you? If so, we want to hear from you. All applications must include a resume and cover letter to be considered.
NPR offers a competitive compensation and comprehensive benefits package including health and wellness benefits, retirement, and work/life balance programs, as well as opportunities for career growth and development.
NPR is an Equal Opportunity Employer that affirmatively seeks to hire veterans and people with disabilities. All applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
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