Requisition ID: 197328
Work Area: Marketing
Expected Travel: 0 - 20%
Career Status: Executive
Employment Type: Regular Full Time
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.
Part of the CMO organization, the mission of the Global Audience & Digital Marketing Team is two-fold:
Deliver SAP’s brand narrative to defined audiences through integrated demand programs.
Provide our prospects and customers a more consistent and pioneering digital experience.
As we drive this mission, we are seeking an innovative and collaborative marketing leader to join our leadership team to develop and drive accountability and scale across our team. In this role, you will lead a team dedicated to standardizing, optimizing and measuring our programs and processes, managing cross team alignment with key stakeholders, standard operating model and planning process. Additionally, the team will run an Insights function that will support the leadership team with analysis, insights and recommendations on campaigns and business performance.
The right candidate will have a proven record of successfully standardizing and scaling global marketing programs, driving planning and marketing operating models, delivering strategic insights, business and marketing analytics and recommendations that enable executive decision making processes, and drive scale and impact of marketing programs. This person will demonstrate experience in managing and communicating with senior executives, working with sales, services, product marketing, and regional field marketing stakeholders as well as building global integrated marketing programs.
EXPECTATIONS AND TASKS
Strategic Planning and Governance
Serve as the single point of contact and strategic partner for the Marketing planning process, aligned with cross team stakeholders from digital, product marketing, field, brand, partners and business units.
Drive consistent planning process, governance and enablement across each LoB Programs team
In alignment with key marketing stakeholders, update and maintain the integrated campaigns operating model governing cross global, regional, digital and product marketing
Advise marketing leadership on project and investment prioritization to best align with the strategic goals of the company, by providing a sound business case and the cost/benefit analysis.
Establish policies, regulations, functions, processes, and procedures that support and scale LoB Programs and Shared Services teams.
Programs/Campaigns Center of Excellence
Build a consistent campaigns model, Bill of Materials and KPI standards and drive enablement and scale across the team
Identify, and consolidate best practices and processes to scale campaigns for global reach and impact
Provide consistent project management guidance, methods, systems, tools and metrics for optimized outcomes
Help establish and communicate a common approach to building campaigns by informing, communicating and training employees about best practice techniques, methodologies and best practices.
Serve as Global Audienc and Digital team’s main point of contact, expert and enablement resource for strategic initiatives like Marketing Automation, GDPR, SAP SAPPHIRE events and other initiatives as required.
Analyze campaigns and business results from the standard reporting tools generated by the Business Management Office and deliver strategic insights, business and marketing analytics and recommendations that enable ROMI analysis, and executive decision making to scale and maximize impact of our marketing programs
Support the leadership team with analysis, insights and recommendations on campaigns and business performance
In partnership with the Programs COE, LOB Programs and regional marketing teams, analyze, identify and recommend campaign best practices, best performing assets and channels
Partner with the BMO team to define milestones, metrics/KPIs and standard reports
Manage a team of seasoned marketing professionals
Grow and retain talent, enable and develop individual contributors
Drive high employee engagement and management KPIs
Critical Performance Competencies
Strong relationship and consensus building skill – both in developing relationships with the field, other cross-functional constituents as well as critical third-party resources when necessary.
Excellent writing, presentation and communication skills.
Exceptional analytic, budget and forecasting skills and experience making in-source vs. outsource decisions.
High level of business, executive, and marketing acumen.
Flexible and adept at navigating ambiguity and managing multiple projects, deadlines and competing priorities.
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics.
Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices.
Agile thinker. Able to think outside of the box - or remove the box - and pursue continual process improvement.
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
Master’s Degree in Business Administration or related field preferred
5-7+ years’ experience working in marketing operations or similar functions
Impeccable managerial and interpersonal skills
Proven track record of effectively interacting with senior management
Ability to work strategically and collaboratively across departments
Knowledge of B2B customer lifecycle from awareness to advocacy
International experience, understands regional and country-level cultures, buying behaviors, maturity levels and understands the unique localization needs
Have championed or worked in a Global function, project/program management office, or Center of Excellence
The right candidate for the job will contribute to the long-term success of the company with the following core responsibilities:
Project Management • Strategic Planning • Executive Communications • Customer Retention Programs • Marketing Enablement • Customer Insights • Program Management • Integrated Marketing Campaigns • Executive Stakeholder Management • Marketing KPI & Metrics
WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Additional Locations: Virtual - USA