Community Programs Manager

Manduka LLC - El Segundo, CA3.3

For more than 20 years, Manduka has built a reputation as the world's most respected yoga brand. Known for its legendary PRO Mat, Manduka creates high-performance yoga mats, yoga towels, bags, props, and fitness apparel. Designed by yogis and trusted by teachers worldwide, carefully selected and sustainable materials are paired with thoughtful design to create innovative products that allow a community of 4,000+ yoga studios, 700+ yoga ambassadors and over 2 million customers across the globe.

Manduka is looking for a creative, strategic and motivated Community Programs Manager to build out our Community Marketing function. The Community Programs Manager will be responsible for planning and executing marketing programs to be activated at the local community level with the goal of building relationships with Manduka wholesale accounts, local Manduka brand Ambassadors and consumers. This position will partner closely with Sales to ensure programs are developed around our customers’ needs and supportive of Manduka’s growth goals. The Community Programs Manager will manage a team of local Community Leads (regional field marketing team) and report directly to the Director of Marketing.

Partner with Sales and Marketing teams to create community programs for activating ambassadors, yoga studios and consumers, including but not limited to retention programs, events, donations, product testing and lead generation
Plan, organize, and manage all community programs for regional execution, working with outside vendors, ambassadors, and partners as needed, and coordinating across all company departments to lead project execution
Negotiate with vendors and brand ambassadors
Hire (as necessary), train and manage Community Leads to execute programs in their regions
Implement processes to track and report on performance of community programs and the Community Team, evaluating ROI of each program and team member by market, and implementing improvement plans where necessary
Ensure adherence to process and policy as it pertains to logging activities in Manduka’s CRM and other tools used for program management
Inform budget development and manage budget for Community Programs
Be the champion for relationship building and engagement within the Yoga Studios sales channel by identifying customer needs, overseeing Manduka’s Yoga Studios Loyalty Program, managing Community Lead account visit schedule and conduct, implementing surprise and delight programs, and providing input to Marketing and Sales teams on communication strategies
Travel to visit accounts, partners and ambassadors, reinforcing Community Leads’ relationships by region or traveling to markets where there is no Community Lead coverage
Report on consumer insights and market research from the field to Product, Marketing and Sales teams for incorporation into future products and strategies

Exceptional leadership and management skills
Senior project management skills
Strong interpersonal skills and ability to build personal relationships
In-depth understanding and personal experience in the yoga, wellness and/or fitness space
Strong analytical skills with a focus towards details
Ability to handle pressure and work in a highly dynamic environment

1-2 years’ experience managing field teams of at least multiple members
1-2 years’ experience developing and planning community/field marketing programs
2+ years of project management experience
Events management experience preferred
Experience with sales CRM systems and project management tools
Connections in the yoga/wellness/fitness industry (Yoga Teacher Training or Yoga Studio experience preferred)
Ability to travel 50%+

A bachelor’s degree from a four-year college or university, in marketing or communications, preferred
5-6 years’ total experience in marketing and/or sales