VP, Engagement Strategist

Publicis Healthcare Communications Group - New York, NY3.8

Full-timeEstimated: $160,000 - $210,000 a year
Save
EducationSkills
VP, Engagement Strategist - Saatchi & Saatchi Wellness, New York(Job Number: SAA001772)
Primary Location-United States-New York
Description

Saatchi & Saatchi Wellness is looking for a VP, Engagement Strategist (Oncology Subject Matter Expert) to join our team in New York.

Walk the halls of SSW and you'll find a rather spirited and passionate group of people. It's a stimulating assembly of professionals—writers, managers, strategists, art directors, planners, analysts and developers.

We believe the only way to move people to live healthier, happier lives is to create ideas that move them emotionally. Never powered by reason alone, people – whether they’re consumers, caregivers, doctors or payers – are motivated to take action by emotion. Only when people feel something will they be willing to do something.

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting and medical education to pharmaceutical and wellness brands. Today, we're dedicated to continuing that legacy by raising the bar and crafting award- winning work online, on-air, in print and in-office. Going beyond addressing simply the absence of illness, our vision is to inspire a healthier, happier world. Together, we strive to help brands thrive in today’s culture of wellbeing by leveraging the power of Wellness IntelligenceSM.

About the Role:
The VP, Engagement Strategist specializes in leading the development and design of digital and traditional brand experiences for our client’s products and services. She or he designs experiences that are holistic and reach our professional and consumer constituents in a way that supports their wants and needs, but also engages them in a way that is meaningful to our client’s business.

Does this sound like something you are interested in? If so, you’ll also be expected to:

Have a mastery of on and off line channels and how to maximize awareness and engagement for target audiences online
Know how to create efficiencies between traditional and digital channels
Gain a deep and evolving understanding of our customers wants, needs, and behaviors
Develop meaningful partnerships with our clients and partnering with them to interpret their strategic opportunities into a digital brand experience
Be able to define project and scope needs
Connect insight to strategy to experience – lead the account and creative teams in the development of digital brand ecosystems
Develop strong relationships with account, brand planning, and creative colleagues
Collaborate on creating the best work of your career
Be able to tell a great story – bringing clients along so that ideas, concepts, and projects can move forward
Be entrepreneurial and comfortable working with limited but guided oversight
Become an integral and dependable team mate to the larger engagement team made up of engagement strategists, social strategists, UX designers, and decision scientists
Have a desire and drive to make health and wellness advertising a better consumer experience
If this sounds like you – keep reading!

Principal Responsibilities

Manage a client relationship as a key member of the agency strategy team
Partner on new business presentations
Uncover opportunities for new projects with existing clients
Serve as the subject matter expert on digital experience trends and best practices in developing innovative content and strategies based on patient needs, behaviors, and expectations
Demonstrate the ability to process and understand our client’s category and their brand and business goals
Lead the development of insight driven digital strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience)
Lead agency teams to ensure successful project development and handoff
Cool things you might work on

Consumer websites
Social and CRM programs
Television commercials and the impact to the digital experience
Service design initiatives
Game Design
Strategic work-sessions

About You:
BA/BS Degree (a graduate degree in relevant area is a plus)
5-7 years digital consulting or strategy experience in an agency setting
Experience working in pharmaceutical/healthcare/wellness agency required
Deep HCP experience required
Extensive oncology experience required
Willing to do what it takes to be the best – someone the team can depend on
Exceptional writing, communication and presentation skills (particularly with Microsoft PowerPoint)
Proven ability to successfully work with and guide senior& junior-level clients and internal Agency teams
A mastery of digital marketing tactics including web, email, social media, and mobile
Strong familiarity with emerging digital trends and technologies
Highly self-motivated and self-driven
About Publicis Health

Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.

With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.

Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth | Twitter: www.twitter.com/publicishealth/

SSW is headquartered in New York City and part of the largest healthcare communications group in the world, Publicis Health Global network. Learn more at www.saatchiwellness.com