Specialist Marketing Ops Media

The Hershey Company - Hershey, PA (30+ days ago)3.9

Job Location: Hershey, PA

Position Description:
Responsible for executing all paid media, non-working media, owned media, and shared media spend including: traditional, social, PR, digital

Key Activities / Responsibilities:
Project Management w/ Internal Teams and External Vendors / Agencies
Vendor / Agency Engagement
Marketing Vehicle Setup & Execution
Budget Entry and Project Financial Tracking
PR/PO Management
SOW Management
System Entry & Update
Embed KPIs into key processes
KPI Support / Enablement (Near Term)

Skills / Competencies:
Superior project management skills and ability to drive projects to completion
Strong financial acumen to manage budgets, represent financial liabilities, and track expenses
Proficiency in MS Excel, MS PowerPoint, and ability to learn new systems
Ability to collaborate with cross-functional business units, seek common ground and establish alignment on common goals
Functional marketing knowledge in media tactics including traditional, social, PR, and digital across all media types (paid, non-working, owned & shared media)
Experience working with media vendors / agencies (e.g. advertising agencies, PR agencies, bloggers, digital advertising agencies...etc.)
Overall business knowledge and holistic general management approach
Strong knowledge of procurement policies and procedures
Strong communication, negotiating, and organization skills

Key Interactions:
Report to: Manager of Marketing Operations
Internal: Brands, Seasons, Innovations, Occasions, Shopper, E-commerce, Media & Communications Planning, PR, Finance, Sourcing/Procurement
External: Vendors, agencies

Education: Bachelor's degree required
2-3+ years of related work experience, preferably in CPG on a Commercial Team or in a Commercial Support function

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans