Content Marketing Manager

Superior Essex Inc. - Atlanta, GA (30+ days ago)3.6


ESSENTIAL PURPOSE OF THIS POSITION:
The Content Marketing Manager is a champion of the brand voice and ensures consistency of message and style across all channels. This position provides editorial leadership and is instrumental in developing the Superior Essex brand voice.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Assist the Director of Corporate Marketing in developing content strategy based on business objectives and marketing needs
Support the development of content marketing plans with outputs including brand voice & tone, audience personas, content ecosystems, and messaging frameworks
Writing/creating content for blogs, customer portals, email and account-based marketing campaigns, video scripts, infographics, press releases and articles for a technical B2Bindustry
Optimizing current copy on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.) and/or writing new SEO-friendly copy for both web and mobile platforms
Ensure that all content our internal teams create aligns with broader strategy, channel best practices, audience usage, and trends
Conduct research on new platforms, audience behavior, and trends that will contribute to agency thought leadership, presentations for clients, and strategic outputs
Synthesize trends, category data, and campaign reports to identify insights that can improve our content product, ensuring Account Management leadership and Associate Director, Content Marketing have the latest insights to fuel internal/client conversations

EDUCATION AND EXPERIENCE REQUIREMENTS:
Bachelor's Degree in Mass Communications, Journalism, Marketing, Advertising or a related field
7+ years of social or digital media, content marketing and/or editorial experience
Experience in storytelling in a variety of formats and an understanding of how to create content that draws an audience

SKILLS AND ABILITIES REQUIRED:
Deep knowledge of social and digital media best practices, trends, and new platforms
Strong relationship management skills - both internal and customer facing and executive to product management
Deep writing expertise and editing experience
Experience managing and mentoring a team of marketers, writers and contractors
Experience with marketing automation required
Experience with social campaigns highly preferred
Experience with Wordpress and Drupel (blog posting) highly preferred
Basic HTML highly preferred