Marketing Coordinator

Conviva Care Solutions, LLC - Miami, FL2.1

Job Title: Marketing Coordinator

FSLA Status: Non-Exempt

Reports to: Marketing manager

Supervises: N/A

Summary of Duties: Conviva Care Solutions is actively seeking a dynamic, highly organized marketing coordinator to join our growing organization. In this position, you will conduct relevant market research, produce effective promotional materials, and analyze sales data in order to optimize the use of resources and ensure our company’s overall success. You must be able to interpret customer behaviors, project trends, patterns, and suggest creative ways to increase brand awareness. Excellent communication skills and a passion for advertising strategies are a must.

Essential Functions:
Conduct research and analyze customer behavior (e.g. purchasing habits, trends, and preferences)
Creatively envision macro and micro needs in order to design and implement successful marketing campaigns
Manage effective tracking systems for online marketing activities
Identify and analyze competitors
Prepare reports via the collection and analysis of sales data
Collaborate with the design department to produce exceptional promotional materials
Consistently generate clear product marketing copy
Organize promotional activities for new product and service launches
Prepare monthly, quarterly, and annual forecasts

BS degree in marketing or relevant field
Proven success and significant work experience as a marketing coordinator or similar role
Solid working knowledge of traditional and digital marketing tools
Experience with multiple research methods and use of data analytics software
Expertise with SEO/SEM campaigns
Excellent computer skills including MS Office, web analytics, and Google Adwords
Familiar with necessary Customer Relationship Management and Content Management System software
Exceptional communication and presentation skills, both written and verbal

Environmental / Working Condition:
Normal Office Environment
Physical Demand: Requires sitting and standing associated with normal office environment.

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification. The duties described are not to be interpreted as being all-inclusive to any specific employee. Management reserves the rights to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. Nothing in this position description changes the at-will employment relationship existing between the Institution and its employees.