Full Job Description
Join the thousands of innovators, advocates and forces who are making an impact every day at one of the biggest footwear brands in the world. Whether you love to connect with consumers on the retail floor or want to drive our award-winning powerhouse in new directions, the SKECHERS team is the place to be. Learn more about our brand at skx.com.
Skechers Digital Group is looking for a Digital Marketing Content Strategist to help grow our eCommerce sales by elevating and grow digital content across our channels, platform, and through rich customer experiences. Working alongside the Digital team and other internal departments to ensure a seamless rollout for new products and initiatives across all digital channels.
The ideal candidate blends UI/UX best practices for email and web content as well as being able to create compelling product marketing stories. This position will be responsible for driving the content calendar for DTC channels and website content.
Essential Job Results-
Works closely with the merchandise team and monitors industry trends to generate product stories for the month
Strategically develops the email, SMS, APP push and site content calendar based on compelling content stories and channel best practices
Partners with SEO Manager and channel leads to execute plans
Manages the briefs and works on executing content development with the creative services group
Manages all channels strategy for new Product Launches
Works on the analysis of content performance by collaborating closely with the other digital leads and CRM. Reports, analyzes performance and make recommendations for content updates and creation.
Write or partner with communications team for marketing copy for all channels
Evaluate existing content and content structures, and recommend ways to increase effectiveness
Develop strategic content plans based on user insights and marketing objectives
Work closely with CRO to optimize the site content
Assist with building out content directly in Salesforce Commerce Cloud
Other job duties as assigned
Experience crafting content and video strategy within a branded environment, whether agency-side or in-brand
Experience leading end-to-end content marketing strategy and amplification, from defining the objectives and strategies to defining the core KPI's
Reputable digital marketing expertise, with knowledge of SEO, email, mobile messaging, content amplification and full-funnel campaign management
Experience with personalized content and audience segmentation, personalization tools experience a plus
Working knowledge of HTML and other related Web development technologies
Strong track record of leadership and influencing skills in a cross-functional, fast-moving environment, along with being a self-starter
Flexibility to deal with unanticipated projects that have tight turnaround times by adjusting schedules for other projects and clearly communicating those changes to stakeholders and teammates
Excellent verbal, written and interpersonal communication skills
Experience with Salesforce Marketing Cloud or comparable ESP preferred
Experience with Salesforce Commerce Cloud (Specifically Page Designer), Contentful or comparable CMS preferred
Education and Experience-
Bachelor's Degree in Business, Marketing, Communications or related field.
5-7+ years in a content and communications capacity, preferably in retail or e-commerce background
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times. The employee is regularly required to lift a 35 - 40lb dress form for garment evaluations.