SEO Specialist

Build - Chico, CA4.0

Job Description:
Department: Marketing

Reports To: Digital Analytics Manager

Location: Chico, CA

Employment Type: Full-time, in-house OR remote

Start Date: ASAP

A little about is the world’s largest digital commerce home improvement retailer. We carry the best selection of lighting, faucets, sinks, door & cabinet hardware, appliances, decor, flooring, and much more. We compete directly with industry giants, like Lowe’s, Home Depot and Wayfair, by having an excellent product offering and the ability to sell complex products online through our website and an amazing sales team. employs more than 700 people at our headquarters in Chico, California and have expanded in to a second location in Atlanta, GA.

Why work with us?

At we’re always innovating — blending cutting-edge technology with unparalleled customer service. Our forward-thinking philosophy extends beyond our websites, and we’re very proud of the unique work environment we’ve created. promotes an open and diverse culture because we know that great ideas can come from everywhere. We’re looking for people who share our passion for innovation; people who think big and aren’t afraid to take risks. We believe in rewarding hard work and initiative. We know that our success is dependent on our team — that’s why we’re very selective about who we ask to join us. If you’re passionate, creative, and genuine, we think you’ll love working at

The position: is looking for an SEO Specialist to develop and execute the SEO strategy for and its portfolio of brands. You will have a unique opportunity to work cross functionally with department leaders in merchandising, category, marketing, software development and product. You will support and set SEO standards across these teams and influence the technology system (e.g. CMS) roadmaps and insure we are following current best practices. This role is highly technical and requires an exceptional leader who can work in the weeds to identify areas of opportunity and quickly shift gears and translate findings up and down the organization. You will use your experience with various data sets, including web analytics, content management systems, SEO tools, server logs to report and measure on the performance of SEO. You must have a strong background in eCommerce and understand the complexities with managing millions of sku’s.

What you will do:
Own the execution of the SEO strategy through the entire portfolio of brands and categories.

Own cross-functional communication between merchandising, category, marketing, software development and product and make sure SEO in well represented

Analyze & report on relevant SEO KPI’s, daily, weekly, monthly, quarterly, yearly.

Analyze technical SEO implementations and find opportunities for improvement

Recommend onpage optimization changes that follow current best practices

Optimize navigation, heading and meta information.

Work side by side with the content team and provide support and guidance

Perform keyword research and competitor analysis

Help advocate for SEO best practices and adoption by core cross-functional teams, including content, front-end engineering, and creative teams

Analyze and implement best in class SEO techniques

Work with marketing teams to drive content creation and development teams to ensure best practices are properly implemented.

Drive high-volume organic search growth and prepare detailed strategy reports

What you will bring to the table:
5+ years working in eCommerce + Omni-Channel environment

5+ years working with eCommerce content management systems (e.g. Magento, Shopify, Demand Ware, In-House).

5+ years experience managing and executing the SEO strategy

Experience in creating and implementing SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and online marketing

Ability to communicate effectively to senior and executive management; exceptionally strong written and verbal communication skills that can be tailored to internal partners

A proven track record of developing and managing initiatives and delivering effective results in your current role

2+ years working in cross-functional teams with multiple stakeholders to educate, influence and execute strategy

Experience with SEO analytics and research platforms (e.g. Google Search Console, Adobe Analytics, Google Analytics, Google Adwords Keyword Tool, SEMrush, Moz, Ahrefs, etc.)

Strong Technical SEO knowledge and ability to conduct site audits.

Self motivated, organized, have strong prioritization, and can solve problems and hungry to learn new things on your own

Familiarity working with data in SQL, log data (server, analytics), Cloud Platform (AWS, GCP, Azure)

Has experience in SEM and SEM bid management tools

What do we bring to the table:
Competitive Compensation Packages

Great 401(k), time off and benefits package which includes Medical, Dental, Life, Disability and Vision

Team building and company wide events throughout the year

Internal Training programs suited to what you are wanting to develop in

Incredible associate discounts on products and other associate perks

Continued education reimbursement program

Encourage and provide community involvement events and activities

  • Pre-employment drug and background screening required

The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.