Media Strategy Manager

CVS Health - Woonsocket, RI (30+ days ago)3.5

CVS Health is committed to helping people on their path to better health. For millions each day, that journey begins with one of our 9,700+ retail pharmacies and 1,100 MinuteClinics. Whether it’s stocking up on the latest deals, healthy foods or getting expert advice from your local Pharmacist, CVS Health plays an active, supportive role in each person’s unique health experience.

As part of CVS Health’s growing internal Media team, the Media Strategy Manager will oversee the execution of multi-channel media campaigns supporting CVS Pharmacy script acquisition efforts, front store sales-driving initiatives, or Health Services such as MinuteClinic. The Media Strategy Manager is essential to the strategic development of and operational excellence on these campaigns. The Media Strategy Manager will be responsible for building relationships with internal Marketing partners in order to fully understand their business goals and campaign KPIs. The Media Strategy Manager will manage our Media AOR & work collaborative with agency partners to deliver integrated media strategies and plans. He/she will partner closely with the Marketing Analytics team to ensure measurement plans for campaigns can be executed properly, ensuring that every investment is accountable. This position will work closely with the Media Director or Senior Media Manager, business owners, agency partners, media colleagues, and analytics partners.

Required Qualifications
The Media Strategy Manager must have the ability to manage multi-channel strategies that support multiple business units and stakeholders, with a focus on delivering business results. In addition to excellent management skills, he/she must possess strong communication skills and the ability to influence stakeholders in the organization. He/she must be able to collaborate within a cross-functional team comprised of diverse skills and backgrounds (media, creative, analytics) and shape them into a highly productive unit.

5+ years of multi-channel media experience with an emphasis on data-driven, results-oriented campaigns
5+ years of B2C experience (retail/healthcare experience preferred) 5+ years' experience developing communication/media strategies & plans Deep subject matter expertise in all media channels, with a particular focus on digital channels
Working knowledge of agency structure and management Experience using Microsoft Office, with emphasis on Excel and PowerPoint

Preferred Qualifications
Agency experience preferred B2B experience a plus
Self-starter, independent worker, and problem-solver
Proven ability to impact and influence others
Ability to collaborate within a cross-functional team
Strategic Thinker with excellent analytical skills
Highly detail-oriented
Strong communication skills, both written and verbal
Collaborative spirit and disposition with internal and external constituencies.

Bachelor's degree required

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.