Vice President, Marketing

Social Solutions - Austin, TX (30+ days ago)3.6

Vice President of Marketing

Social Solutions is looking for a proven marketing executive to join their leadership team as the VP of Marketing. This role will report directly to the CEO and will own the end-to-end marketing experience and all disciplines involved in building a high-performing growth engine.

Key Responsibilities:
Develop and execute a go-to-market plan that results in substantial revenue growth for the organization
Guide the design of marketing campaigns, execution of nurture program to cultivate leads, creation of effective content marketing materials, and collaborative partnership with Sales to convert leads to bookings
Own and maintain the annual marketing plan and budget
Drive inbound lead generation and marketing sourced bookings
Directly work with and oversee a fast-growing 15-person marketing engine
Serve as the voice of the Social Solutions Marketing function cross-functionally, as well as to our external stakeholders and Board of Directors

Own all facets of the marketing team including:
Demand Generation
Digital Strategies (paid, owned, etc)
Corporate Comms/Public Relations
Website and Brand
Business Development Reps
Product Marketing
Annual User Conference

Marketing leadership in a B2B SaaS company
Prior experience leading both inbound and outbound marketing tactics (including business development, tele-development, or lead development teams)
Ability to partner with sales and product to optimize the buyer journey
Strong planning and budgeting skills
Possess a strong sense of urgency and ownership of projects, deliverables, and metrics
Track record of delivering results in a high-demand role
Previous experience leading brand-forward initiatives, including brand development, event management, and digital property strategies
Working knowledge of Marketo and SFDC
Experience optimizing team efficiency via tech-stack optimizations and the successful introduction of modern marketing tools
Proven leader with an enthusiasm for developing teams through a mix of coaching and rolling up your sleeves to get the job done side-by-side

Bachelor’s Degree required
15+ years of marketing experience, with a minimum of 5 years in a B2B SaaS company
Prior experience representing a marketing team at both a company and Board-level with great success
Deep understanding of modern marketing strategies and techniques
Self-directed, organized, and disciplined team player capable of being hands on as well as delivering long-term strategies
Superior presentation, written, and verbal communications skills