Marketing Manager, New Clubs & Renovations

EQUINOX - New York, NY (30+ days ago)3.7



We are a company with integrated luxury and lifestyle offerings centered on movement, nutrition and regeneration. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle and FURTHERMORE are all recognized for inspiring and motivating members and employees to maximize life. Within our portfolio of brands, we have more than 175 locations within every major city across the country in addition to London & Toronto.


We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description


The Marketing Manager, New Club Openings & Renovations is responsible for supporting the development and implementation of marketing strategies that will grow the Equinox brand as we expand our portfolio in existing and new markets across our global portfolio. This role will report to the Director, New Club Openings and collaborate closely with the club’s respective Regional Brand Experience team. The Manager is charged with developing strategic initiatives and partnerships that will elevate brand positioning and awareness within the region and drive lead traffic to our presale showrooms. The role will also support our open clubs nationally, overseeing all member communications during renovation projects as we reinvest in our club environments. To be successful, it will be critical that the Marketing Manager have a nimble and solutions-oriented approach when facing challenging and shifting timelines and be an excellent project manager and collaborator.

The position will be based in NYC with some travel expected to support local market initiatives when required.

Liaise with the Director, New Club Openings to develop and oversee project timelines and market strategy for all new clubs in the real estate pipeline
Manage relationships with key third-party agencies to implement media strategies in market including OOH, Direct Mail, Digital & Social Media and Guerilla tactics
Liaise with Regional Brand Experience teams to develop local outreach plans and execute partnership & event strategies in collaboration with the local club sales and management team
Input & track progress of all project deliverables within creative project management system
Trafficking of project deliverables amongst internal cross-functional stakeholders including Design, Operations, Real Estate and Sales
Collaborate with the Creative Production team and each club’s real estate management team to identify and implement building signage & marketing opportunities
Partner with digital and creative teams to launch new club website and app experiences
Liaise with the internal PR team & external influencer agency to implement local influencer strategies
Budget management functions including trafficking of all estimates & invoices and input into budget tracking systems

Partner with the VP of Operations and Project Managers to review project scope documents & construction schedules to develop communications plans & timelines
Manage input of renovation communications & signage plans into creative project management system
Liaise with club General Managers to manage ongoing communications to ensure an optimal member experience during construction
Attend weekly renovation construction meetings to track project status and anticipate upcoming projects as construction timelines shift

4-5 years of agency, event/experiential, and/or partnership experience with an emphasis on project and/or account management
BS/BA required
Excellent project management, organization, communication and writing skills
Track record of successful partnerships and event executions
Ability to multi-task, while using good judgment in prioritizing responsibilities
Flexibility and ability to react to immediate business needs
Responsive, resourceful, solutions-oriented
Outgoing, personable, strong relationship management and interpersonal skills
Understanding of the luxury market, trend aware
Track record of success in marketing and media strategy, partner development and execution, project management and event production.
The role requires someone that can be effective working within large project teams cross-functionally, is comfortable with challenging and shifting timelines, is detail oriented and enjoys working within a collaborative team environment
Prior experience in media buying/strategy and/or event production a plus
Additional Information


We offer competitive salary, benefits and industry leading commission opportunities for club employees
Complimentary Club membership
30- 50% discounts on all Equinox products and services including Personal Training, Private Pilates, Spa and Café’ services and Shop items
All your information will be kept confidential according to EEO guidelines.

Must have a legal right to work in the United States. While we appreciate every applicant’s interest, only those under consideration will be contacted. We regret that phone calls will not be accepted. EOE