Director, U.S. PI Patient Marketing Lead

Shire Pharmaceuticals - Cambridge, MA (30+ days ago)3.6


Leader within the patient marketing team to ensure marketing plans align with PI portfolio strategies and partner with brand leads
Coach and develop 2 direct reports
Oversee the development and implementation of key marketing strategies, tactics and messaging for on-going commercialization of PI portfolio
Act as day-to-day lead in the implementation and development of promotional materials, messaging, and programming across all patient marketing channels
Expertise in development and execution of multi-channel marketing programs (print, in-office, non-personal and digital)
Strategic partner to Shire’s patient services organization (One Path) to optimize our patient experience in Primary Immunodeficiency
Ensure all resources and programming are in alignment with Shire Compliance, Legal, and Regulatory requirements
Work effectively with internal stakeholders including: Advocacy, Brand Team, Sales, Patient Services, , Regulatory, Legal/Compliance & Market Insights
Lead at patient conferences