Specialist, Community Engagement

the Jane Goodall Institute - Vienna, VA (30+ days ago)4.9

The Community Engagement Specialist supports content curation and audience development across Roots & Shoots’ digital communications platform, in collaboration with Jane Goodall Institute (JGI) communications staff. They are specifically responsible for managing the creation and deployment of relevant content across the program's main website (rootsandshoots.org), Good For All News (news.janegoodall.org), wikis, email and social media (primarily Facebook, Twitter and Instagram). In addition the specialist is responsible for understanding, engaging and growing the audiences that make use of each of these elements of the organization’s digital platform. The specialist will also be responsible for monitoring the performance of the organization’s content and relative engagement with it among Roots & Shoots’ audiences.

Primary Responsibilities:


  • Work with Roots & Shoots program staff and the Jane Goodall Institute’s communications team to develop program communications strategy, including designing branding strategies that support the team’s strategic priorities

Content curation

  • Create, edit and publish written and visual content on website, Good For All News, email and social media
  • Maintain program editorial calendar for deployment of content across digital platform
  • Manage the development of content required for strategic campaigns (year end, anniversaries, birthdays, UN days, etc …)
  • Lead collaborative efforts to create multimedia content for our online platforms and internal use

Audience development and maintenance

  • Maintain an understanding of Roots & Shoots’ core audiences and their interests through regular interactions, polls and surveys; deploying correspondingly relevant content to each audience
  • Liaise closely with JGI Communications team to develop, maintain and track relationships with key public stakeholders, including potential brand ambassadors, influencers, and media allies
  • Actively engage with followers and fans on social media including publishing content, as well as responding to comments and direct messages

Performance monitoring and evaluation

  • Regularly record metrics that provide insight into the performance of the organization’s overall digital platform (total mentions, share of voice, klout, etc …) as well as platform specific metrics (website analytics, user behavior, open/click through rates, social media following)
  • Prepare monthly reports and graphics to inform and visualize the performance and impact of JGI’s content as well as audience engagement

Required Skills:

The successful candidate must have 3-5 years demonstrated experience working in a communications, marketing, and/or youth programming related field (or some combination), preferably in an organizing or youth development setting; a commitment to youth empowerment and a passion/knowledge of education and environmental/humanitarian/social justice issues; strong interpersonal and communications skills. Bachelor’s degree in communications, marketing or similar (other concentrations considered with relevant work experience). Graduate degree welcomed.

Preferred Qualifications:

  • Demonstrated success developing and deploying engaging content across multi-faceted digital platform
  • Required experience/knowledge of WordPress content management system
  • Previous experience managing websites, blogs, email marketing systems, social media presence
  • Understanding of best practices in creation and deployment of Web content; especially blogs
  • Experience with/capability of using Adobe Creative Suite including Photoshop and Illustrator, Canva, and survey tools (JotForm, SurveyMonkey, etc).
  • Experience with performance measurement tools for web traffic (Google Analytics), email open/click through rates, social media network analysis
  • Strong diplomacy and effective interpersonal skills
  • High level of self-awareness, humility, and emotional intelligence

Please send cover letter, resume, two writing samples (preferably one blog style and one press release or OpEd), and a link to design portfolio or other key online presence.

About JGI

Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior — research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian youth program, which has groups in more than 120 countries. For more information, please visit www.janegoodall.org and www.rootsandshoots.org.

Job Type: Full-time