Athlete Marketing Manager

Red Bull - Denver, CO4.1

Areas that play to your strengths
(all the responsibilities we'll trust you with)


Create the overall athlete and playground marketing strategy for the business unit

Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy

Find new talent and ensure the best US athletes are on the radar and poised to be on the roster

Create a marketing, communication, and performance plan for each managed athlete

Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution

Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights

Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome

Leverage existing national and international athlete assets to create targeted outcome and touch points in the Business Unit and/or respective playground

Drive external communication of branded and on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House – across multiple platforms – editorial communications, social media, and partners

Proactively leverage and use international athletes traveling and competing in the business unit

Partner with field marketing managers to operate a "Friends of Red Bull” program with key opinion leaders in the business unit sports universe that builds an authentic product and brand connection

Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message

Plan, set, and control assigned budgets


Execute portfolio management to ensure the right athletes are a part of the regional roster

Execute baseline goal setting, planning, and performance management for each managed athlete

Track, evaluate and manage bi-annual sports and marketing goals with each athlete

Individually access and evaluate each managed athlete’s career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)

Integrate appropriate and innovative performance solutions to an athlete’s program

Ensure each managed athlete is knowledgeable about product usage and the brand

Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results

Recognize/evaluate athlete performance problems and propose solutions or termination plans


Service athletes

Collaborate and work in team environment with other AMMs, SMMs, and internal stakeholders

Support business unit sports marketing managers within their regions, as well as HQ director of athlete marketing in building annual business plans

Own and manage athlete budgets and assigned projects

Work with risk management and legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.
Proven track record of exposure and involvement with multiple sport scenes and playgrounds

Exceptional communication skills – including training and presentation abilities

Proven track record of strong planning, organizational, and project management competencies

Strategically minded

In depth knowledge of sports management and sports industry

Can demonstrate a creative mind – openness to new scenes, ideas, processes, innovation, and possibilities

Entrepreneurial spirit - Autonomous, self-starter with a focus on results and consumers

Min. 3+ years of sports/athlete marketing experience

Bachelor's degree preferred

Must be fluent in English, additional language skills an advantage