Digital Marketing Analyst/PPC Specialist

School Outfitters - Cincinnati, OH3.9

Full-time
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Why work at School Outfitters?

If you love digging through data to solve puzzles and problems, watching your findings produce immediate results, and working with a fun and dynamic team this role could be ideal for you.

A regular Cincinnati Enquirer Top Workplace© winner, School Outfitters creates engaging e-commerce experiences and provides expert phone and chat help all towards providing a better experience for customers and better outcomes for educators and students. We handle marketing, product management, international sourcing, I.T., sales and customer service in-house, and live by the rule of relentlessly searching for better.

We challenge our employees to excel and support them in achieving great things. We work hard to make School Outfitters a place people enjoy being, and we encourage a healthy balance between their professional and personal lives. Our compensation package is competitive. Please see a short list of them below.

Digital Marketing Analyst Overview

The Digital Marketing Analyst provides support to two vital areas of the business. The first area is around PPC / SEM advertising. The candidate in this position will analyze data across multiple platforms in order to find and implement changes aimed at optimizing our PPC campaigns within Google AdWords and Bing Ad Center. The second area the candidate will support is with the analysis of our websites and company data aimed at improving the customer experience and overall sales performance. Included in this area of support is the creation and maintenance of various reports.

The ideal candidate will have experience with: extracting large data sets across varying platforms (i.e. Adobe Analytics, Google Analytics), manipulating and analyzing the data with various tools (i.e. Excel), providing meaningful recommendations, and implementing changes within the PPC interfaces (i.e. Google AdWords, Bing Ad Center).

The things you will be doing as the Digital Marketing Analyst:

Manager of paid search advertising including bid management, keyword research, and campaign strategy utilizing web analytics data and sales data
Analyze data from multiple sources and make recommendations to improve sales performance and efficiency
Create website recommendations and test the changes to drive better funnel navigation and conversion.
Provide analytical insights to other marketing teams across a variety of tools and activities (i.e. website A-B testing, email platforms, personalization)
Keep current on general digital marketing news and developments through recommended sources such as blogs, industry websites, magazines and message boards
Be available to attend digital marketing conferences or other opportunities to further knowledge and expertise
Other duties and projects as assigned

The successful SEO Specialist will have the following background & skills:

Good communication skills, both written and verbal
Highly analytical and logical
Comfortable with spreadsheets, numbers and the analytical tools provided
Capable of performing analyses to draw conclusions and make appropriate recommendations
Work effectively in both autonomous and team-oriented situations
Ability to handle many projects and duties concurrently
Attention to detail
Strong desire to learn

Qualifications

Bachelor’s degree in social sciences, marketing, mathematics or other research fields
1+ years providing meaningful data to a company or organization
Experience with Google AdWords and Microsoft AdCenter
Experience with a web analytics package (I.e. Adobe Analytics, Coremetrics, Google Analytics, etc.)
Background in quantitative analytics, search marketing, web analytics, strong knowledge of statistics and/or familiarity with e-commerce issues

What’s in it For You? (other than working for a great company and with an awesome team)?

Paid fitness benefits
Health, dental and eye care insurance
Domestic partner benefits
Matching 401k
Provided lunches for the busiest time of year and certain holidays
A relaxed but professional atmosphere and a dress code to match
Professional Development support

School Outfitters is an equal opportunity employer: EEO – Minorities / Females / Disabled / Veterans.