Full Job Description
Note: By applying to this position your application is automatically submitted to the following locations: Mountain View, CA, USA; San Francisco, CA, USA
4 years of experience in primary marketing research or consumer insights including 2 years of experience on the agency/vendor side.
Experience conducting quantitative and qualitative marketing research projects from start to finish, including design, fielding, analysis, and reporting.
Experience managing research analysts and / or research vendors.
Experience in tech, FMCG/CPG, or home-related industries (e.g. security, energy, wifi, etc.)
Experience moderating focus groups, IDIs, shop alongs, etc.
Experience programming surveys in Qualtrics, Decipher, Optimal Workshop, Sawtooth, etc.
Mastery of inferential and descriptive statistics and proficient in statistical analysis software like SPSS, SAS, R, etc.
Ability to conduct research using advanced analytical techniques like TURF, conjoint, factor analysis, clustering, key driver analysis.
About the job
The Hardware and Retail Marketing organization is responsible for driving the growth of Google's hardware brands, including but not limited to Google Pixel, Google Home, Pixelbook, wearables and accessories. We partner with product teams to understand the user, shape the product roadmap, and bring products to market through coordinated global media campaigns. Google is committed to building radically effective experiences for customers at the intersection of hardware, software and artificial intelligence, and we’re growing the team.
Google Nest is looking for a business-minded candidate to drive our customer insight efforts across the brand. This role is part of the Customer Insights and Analytics team, which brings insights on how customers engage with Google’s products to the devices and services (e.g. consumer hardware) organization.
As a Nest Customer Insights Manager, you will be responsible for driving consumer research across the product development process for Nest products. You will work closely with a range of cross-functional partners, including Product Managers, Product Marketing Managers and Product Planning, to bring your insights to life. Your insights will drive future product roadmaps, help prioritize products and features, help identify target audiences, and drive marketing messaging and key propositions. You will use a variety of research techniques to capture insights, including both qualitative and quantitative analysis such as conjoint analysis, customer segmentation, focus groups, surveys, and more. To gather insights, you will be expected to be able to conduct your own research as well as manage research projects being executed by others.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Lead a broad set of research efforts including surveys (design, programming, and analyses), analysis of secondary data, and qualitative methods to gain a deep understanding of customers and users.
Drive decisions related to target customers, product direction, feature set and prioritization, positioning, messaging, category/market expansion, and market white space opportunities.
Instill a culture of customer-centricity across the company.
Manage change in a fast-paced environment effectively.
Travel (international and domestic) approximately 20% annual average, outside of COVID.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.