Senior Director of Marketing - Derby City Gaming

Churchill Downs Incorporated - Louisville, KY (30+ days ago)

Come join Churchill Downs Incorporated in our newest gaming facility - Derby City Gaming! The Sr. Director of Marketing will be responsible for providing strategic direction for all aspects of marketing our Derby City Gaming property including Advertising, Direct Marketing, Players Club, Promotions and Player Development in order to drive business results and improve our overall guest experiences.


Develop and implement the annual overall marketing plan, budgets, goals and strategies that are in line with the overall business goals as determined by the General Manager. The annual business plans for Marketing will identify revenue potential and describe Marketing programs and services that will attain planned revenue levels.
Build and implement the property Branding, Advertising, Promotional, Players Club, Player Development, and Public Relations strategies that effectively meet the property’s operational needs.
Manage Marketing guest service initiatives of the Player Development, Players Club, Promotions and Special Events team members.
Implement, maintain and measure Hosts’ guest development, retention and reactivation efforts.
Oversee the development and implementation of all promotions and events including drawings, giveaways, parties, special events, outdoor events, tournaments, and more.
Coordinate and book weekly bands for the gaming floor.
Analyze pro- and post-forma financial results of marketing programs and effectively manage marketing expenses to budget. Examine expense and revenue reports for areas of responsibility and recommend actions to be taken.
Work directly with Corporate Marketing to review broad scope strategies and performance levels.
Develop good working relationships with all property leaders as well as marketing leaders at other CDI properties and Corporate Marketing.
Maintain a strong service culture with high team member and guest satisfaction levels. Allocate resources to areas that create value to our guests and to the company.
Serve as a leader for team members while fostering teamwork, positive morale, motivation, and open communications.
Motivate and develop team members through mentoring, coaching and providing performance feedback.
Adhere to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
Other duties as assigned

Leadership abilities demonstrated in effectively managing team members and assigned duties.
Maintain interpersonal working relationships among personnel and the public.
Strong oral and written communication skills.
Willing to assume overall responsibility relative to the performance of the position.

Bachelor’s Degree in Marketing or similar discipline.
At least 7 years of experience in the gaming industry with at least 3 years at a managerial or supervisory level in gaming Marketing or Player Development. (Preferred)
Ability to acquire a valid gaming license in Kentucky.


Innovative: Consistently introduces new ideas and demonstrates original thinking

Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Dedicated: Devoted to a task or purpose with loyalty or integrity


7 years: Gaming Industry