Description
Newfi Lending is looking for an analytical Digital Marketing Manager to join our team! The Digital Marketing Manager will be responsible for developing and managing PPC and SEO campaigns. This role is ideal for someone who can work in a fast-paced environment, has a positive attitude, and is comfortable working independently in a remote setting.
Key Responsibilities:
- Develop, implement, and manage PPC campaigns across Google, Bing, and social media platforms to drive targeted traffic and conversions.
- Conduct keyword research, ad copy creation, and performance analysis to optimize PPC campaigns.
- Monitor and analyze PPC campaign performance metrics, including click-through rates, conversion rates, cost per acquisition, and ROI, adjusting as needed to improve results.
- Plan and execute SEO strategies to increase organic search rankings and drive website traffic.
- Perform ongoing keyword discovery, expansion, and optimization for SEO.
- Optimize website content, landing pages, and blogs for search engine visibility and user experience.
- Conduct competitive analysis to identify gaps and opportunities in SEO strategies.
- Utilize Google Analytics and other tools to track, analyze, and report on website and campaign performance.
- Collaborate with marketing team to ensure SEO best practices are implemented across all digital content.
- Stay up-to-date with the latest trends and best practices in PPC and SEO, and implement changes as necessary.
- Work closely with the marketing team to integrate PPC and SEO efforts with broader marketing strategies.
- Manage budgets and allocate resources efficiently across PPC and SEO initiatives.
Qualifications:
- Proven track record in managing PPC and SEO marketing campaigns
- Bachelors Degree in Marketing or related field preferred
- Experience in working in the mortgage/financial services industry preferred
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
What We Offer:
- Competitive Compensation
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- 15 Days PTO per year
- 9 Paid Holidays + a floating holiday
Newfi Lending is an Equal Opportunity Employer. We respect and aim to empower individuals and support the diverse cultures, perspectives, skills, and experiences within our workforce.
Visit us at www.newfi.com or www.newfiwholesale.com
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this position. They are not intended to be an exhaustive list of all associated responsibilities, skills, efforts, or working conditions. The Company reserves the rights to change, amend, add, delete, and otherwise assign any and all duties, responsibilities, and position titles, as it deems necessary to meet the needs of the business.
Salary Description$75K-$120K DOE
Job Type: Full-time
Pay: $75,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
Schedule:
Experience:
- Marketing: 3 years (Preferred)
Work Location: Remote
