Marketing Manager

BluZinc - New York, NY (30+ days ago)


Job Summary & Responsibilities
Multichannel Marketing Manager (Digital, eCommerce and Stores) job opening for candidates based daily commutable to Paramus, New Jersey (north of New York). This employee opportunity is for a well established and growing Retail / Consumer Product business with a significant number of stores across the United States and Canada.

Growth and innovation is the vision and this talented Digital Marketing Manager (future Director or CMO) will play a fundamental role in executing the digital sales & marketing strategy and expand the marketing team once your hands on roadmap is providing ROI. This opportunity allows full autonomy for the marketing effort to drive consumers retail brick and mortar stores and eCommerce business unit sales.

Supporting the CEO and leading a small but growing team of digital marketing specialists, you will be a proven, hands on Manager who is an expert in Digital and Content Marketing.

We need your achievements to represent some of the following responsibilities and challenges:

It is mandatory that you have significant experience with marketing for USA based consumer eCommerce / online and Retail consumer goods / home furniture / fmcg / kitchen / bespoke department store goods or very similar customer base
Lead and develop the small marketing team
Lead in overall content marketing strategy to build new customers and drives sales across all channels
Direct content marketing programs and measure brand differentiation across multiple channels
Use SEO and SEM to drive organic and overall website traffic
Thorough understanding and experience of leading email campaigns / CRM, social media, consumer eCommerce websites, paid media (Facebook, Google AdWords, Paid Search) conversion for customer acquisition and retention to growth
Analyze content for all communications platforms (website, social and email) experienced in Google Analytics
Manage direct marketing budget in addition to offline marketing and communications
Orders, fulfillment, shipping, and customer care knowledge for a similar customer journey

If you are looking to join a highly respected and successful organization in a role allowing you to implement and direct the Digital marketing strategy and make it cohesive across all brands and channels then please apply ASAP and if appropriate your BluZinc Consultant will arrange a time to talk within the next few days to discuss your skills, needs, aspirations and answer your questions.indblu Offline / Online Sales & Marketing Director