Marketing Communications Specialist

DiMarco Group - Rochester, NY (30+ days ago)2.2

Job Description

Reports to: Director of Marketing

Primary Purpose:
The marketing communications specialist functions as the department’s strategic support; executing tactical programs and campaigns within strategic marketing planning and framework of each organization within the family of companies.

Essential Functions:
Primary point of contact for internal customers initiating work within the department or checking the status of jobs already in progress. Assists with daily operation of the marketing department, ensuring smooth and efficient workflow. Hands-on involvement in a variety of marketing activities including major marketing programs, seasonal campaigns and ad-hoc project execution for multi-channel marketing campaigns, media plan execution, business development support (proposals and presentations); commercial and realty marketing support (property sheets, property brochures), along with event coordination through booth scheduling and shipping, collateral coordination and premium ordering, responsible for tracking all invoices and expenses against the marketing budget, reporting regularly to marketing director on fiscal status. Able to staff trade show and promotional events as needed (some travel required). Qualifications

Communication Proficiencies: Creative and business writing for all marketing collateral, sales tools, digital properties from websites to social media, press releases, employment marketing platform responses, along with presentations and proposals

Execution and project management of marketing programs, campaigns and projects across multi-company structure; ability to prioritize workloads; manage external marketing partners and vendors

Social Media Posts as directed / approved by Director of Marketing

Excellent organizational skills

Efficient time management skills and project management skills

Keen aptitude and knowledge of construction industry, construction equipment, commercial / retail real estate development, and property management is preferred

Superior Customer and Client Focus

Administrative Duties:
Complete PO requests / receive invoices

Vendor administration

Event support

Other duties as assigned

Education & Experience:
B.A. or B.S. Business with focus in Marketing Communications or comparable experience

Proficient MS Office Skills

Excellent writing skills

Technical thinker

Superior communication skills are a must

Additional Information


Because we are part of a larger family of companies, we can put significant resources to work for our clients. Every day, DiMarco people demonstrate why we are leaders in our field with superior planning, competitive pricing and outstanding customer service. Our visionary approach to development includes deployment of the best people, practices and technologies. In addition we use a partnership approach to project management, which results in work that consistently meets and exceeds the expectations of those we serve.