Marketing Director (Corporate Accounts)
In this role, you have the opportunity to
Lead the North America Sleep & Respiratory Care – Corporate Accounts marketing team. NA SRC is one of the fastest growing businesses in North America and one of the key segments and opportunities for our growth is the National Accounts, with the consolidation in the industry, this segment will only grow in the coming two years, so we need to grow this customer segment.
In true – Customer First! Approach we really need to create a team that understands the details of these customers inside and out to create the right marketing programs to drive demand generation.
The Marketing Director (Corporate Accounts) will lead this team and support the entire spectrum of the businesses of Sleep Therapy, Patient Interface, Home Ventilation, Oxygen Therapy, Respiratory Drug Delivery. Driving growth at the National Accounts is one of the Top 5 priorities for NA SRC 2019
You are responsible for
Responsible for marketing activities for the key accounts –
Drive demand generation at the specific accounts by creating the right pull driven programs
Business Case and financial models
Pricing (Price setting) and margin optimization
Customer and Market Insights: Analyze the market, the competition, and trends to drive growth at the these accounts
Setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in these accounts
Develop and maintain needs-based customer segmentation requirements.
Focused on Key Accts and third-party resupply/fulfillment partners
Objective in a nutshell: drive Philips share and entanglement through programs
Gathering deep knowledge of customers’ operating models and developing and delivering programs (at least two of material impact in 2019), including a digital execution
Translate in-depth market and customer insights, as well as competitive analyses into winning solution specification and new business models together for short term wins and long term business transformation with each of the Corporate accounts
Set clear KPIs, analyze actual performance & optimize frequently
Customer-facing brand activities with Corporate Account team:
Work closely with Key account Managers & leadership to develop & execute specific plans
You are a part of
The North America Sleep and Respiratory Care business and part of the NA SRC Marketing Leadership team and directly report to the Head of Marketing, NA SRC. You will be in a leading role to drive this change, working across the end-to-end value chain. The role offers an attractive balance of strategic thinking and hands-on activity, allowing you to own and shape these large categories
To succeed in this role, you should have the following skills and experience
Bachelor’s Degree required, Master’s Preferred
10+ years of industry experience, clear understanding of the Home Healthcare or DME industry space will be huge advantage
Strong understanding of managing / working with National Accounts in roles of Key Account Manager / Sales Operations / Pricing Strategy will be advantage
Experience in marketing technology, healthcare or medtech products or solutions
Bachelor’s degree in related field; MBA preferred
Experience as an integrator in a highly dynamic market and /or matrix organization
Experience to work in a business with complex market/channel structures
Laser focused on customer expectations and needs
Drive to take initiative and ownership
Curiosity to continually learn and optimize
Creativity and entrepreneurship, unwilling to accept status quo
Self-starter, adaptable, resourceful, and always willing to take on more
In return, we offer you
A path towards your most rewarding career. We believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
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