Freelance Social Media Specialist

Wordbank - Denver, CO

30+ days ago
Who is Wordbank?

Wordbank is a marketing translation and localization agency, specializing in global marketing communications since 1988, helping brands to identify and connect with their international target audiences. We are experts in the cultural adaptation and transcreation of advertising, creative media and marketing material in 140 languages, delivering best-fit content and creative adaptations for local markets. We are a medium-sized private company with sales, production and media operations in Denver and London, and an impressive client list of well-known B2C and B2B brands and international creative and design agencies.

The Role

As a Freelance Social Media Specialist, you will be responsible for assisting with and implementing approved social media strategy for our international clients in order to increase brand presence and improve our marketing and sales/conversion efforts on their behalf.

Responsibilities will include:
Posting and managing Facebook, Instagram, LinkedIn and Twitter organic and paid content
Researching and analyzing audience behavior and preferences to uncover trends
Brainstorming and creating engaging text, image and video content for organic and paid use
Managing content calendar and updating as needed
Staying up-to-date with changes and trends on social media platforms, including best practices by channel
Responding to and escalating customer comments and feedback on company pages, posts and ads
Monitoring ad performance and reporting on KPIs
Preparing weekly and monthly reports and helping analyze data from social media networks, Google Analytics and Google Data Studio
Collaborating with digital marketing team to identify and execute content and strategic opportunities and optimizations
Connecting social strategy to PPC efforts to maintain a unified approach that’s relevant to each platform and optimized for specific markets and campaign objectives
Other digital marketing tasks as requested
What do you need to be successful?

Experience managing Facebook, Instagram, LinkedIn and Twitter organic and paid content
International social media management is a plus
Proficiency with social network ad dashboards and scheduling software like Sprout Social and Hootsuite
Excellent data management and analysis skills
Familiarity with SEO and web traffic metrics and best practices, especially as they pertain to international marketing
Ability to solve problems efficiently and independently
Strong written and verbal communication skills
Team player with a strong work ethic and strict attention to detail
Familiarity with the localization industry or international advertising is a plus

Nice to Haves:
Interest in international marketing a plus
Understanding and/or proficiency of non-English languages a plus
Interest or experience in global social platforms such as Viadeo, WeChat, and Naum (among others), a plus
If you are a people-person, can multi-task, thrive under pressure, think on your feet, solve problems and want to be part of making opportunities in a growing team within a friendly, fast-paced organization, please contact us with your cover letter and resume.

How do I apply?

Please send your cover letter and resume to denver_recruitment@wordbank.com as applications submitted via the contact form on our website will not be considered. Please include “Freelance Social Media Strategist” in your subject line. While we will certainly do our best, we regret that we may not be able to respond to all applicants.