Field Marketing Manager, National Accounts

WatchGuard Technologies - Seattle, WA3.8

Location: This position may be located in Seattle, WA; Chicago, IL; or Southern California

Why Work for WatchGuard?

At WatchGuard we create smart security, simply done. We’re a leader in building cyber security hardware, wireless, and cloud solutions that protect small and midsize businesses, and distributed enterprises worldwide. Our award-winning network security solutions provide layered, enterprise-grade protection that is easy to deploy and manage. Whether you are an industry veteran, or at the beginning of your career, now is an amazing time to work in the security industry, and there’s never been a better time to be at WatchGuard.

We love solving the industry’s toughest challenges, and our innovation keeps our customers ahead of increasingly sophisticated hackers, which has fueled record revenues. We’re heavily reinvesting in the company, and driving rapid acceleration across all aspects of our business. As a result, our employee base has nearly doubled in the last three years, organically and through acquisition.

Our company culture places intense focus on our customers and employees. From the newest employee to our CEO, you'll find that each person at WatchGuard embodies our core values: accountability, passion for success, community building, and maintaining a customer focus in all things.

WatchGuard Technologies is privately backed by equity firms Vector Capital and Francisco Partners, and has headquarters in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America.

Position Summary

WatchGuard is looking for a senior experienced, performance-driven, creative and smart National Accounts Marketing Manager to own, develop, execute and measure marketing plans, and to build and accelerate national accounts sales pipeline.

You will have demonstrable experience in delivering pipeline impacting campaigns with an in-depth knowledge of national resellers specifically including CDW, Insight, Zones, SHI and others.

You will be required to develop processes to ensure the development, delivery, implementation, and successful results of channel and end user marketing programs, maintain annual and quarterly budget management, and act as a proactive member of the Watchguard sales and marketing team in the sales region of responsibility.

Marketing strategy

Contribute to the overall marketing program strategy and execution framework to meet the goals of the business.
Develop integrated demand generation programs in cooperation with the channel and business development team in North America
Lead planning and review process for field and channel marketing programs
Build and maintain relationships with channel and sales leaders to understand the needs within the market
Marketing program delivery

Development and management of a communication program to develop and expand sales within our active partner community
Development of marketing materials, tools, and infrastructure, to support the needs of channel and business development teams
Management of telesales and telemarketing programs as needed
Work with sales team and national accounts in supporting local shows, lunch-and-learns, etc with event materials
Marketing Funds

Ownership, management and reporting of MDF spend on a monthly/quarterly basis
Ensure accurate reporting of marketing claims with complete documentation. Includes MDF forecasting, pre-approval, ROI reporting, and submission
Selection and management of agencies and vendors as required to support marketing activities
Manage, with corporate team, on line MDF system including training of resellers, distributors, and WatchGuard sales staff
Contract negotiation skills
Communication and Training

Rollout out of quarterly sales training programs via Webinars – working closely with product and channel management
Assist in writing & editing of Partner News –ensure appropriate content for regional market
Weekly communication to all National partners and Distributors to keep them advised of programs, promotions & changes as required
Ownership and management of channel contacts database – updates, exports & reporting
Competitive Reporting

Report on regional competitive activity with respect to sales, programs, promotions, and advertising
Reporting and Metrics

Work closely with Marketing and Sales Operations to monitor on pipeline generation
Ensure progression and completion of Field Marketing report cards
Provide weekly updates on current projects and budget expenditure
Manage program reporting from the national accounts including ROI
Education, Knowledge, Skills, Certifications/ Licenses, Competencies

BA/BS degree preferred or an equivalent combination of education and experience
Minimum 5-7 years’ experience in similar role.
Ability to travel domestically, ~50%
Marketing business-to-business solutions in a technology company Experience in business systems such as Salesforce, Marketo, Eloqua, MS products
Proven ability to meet deadlines under pressure while managing multiple projects and activities.
Excellent presentation and writing skills, samples will be requested
As an Equal Opportunity Employer, we are committed to a diverse workforce.
WatchGuard participates in E-verify.