Brand Manager (French Wine & Spirits Company)

Leeds Professional Resources - Fort Lauderdale, FL (30+ days ago)


Responsibilities:

  • Lead communication to brand team to progress product development, product introduction and product promotion for each brand assigned.
  • Self-starter that can develop processes to promote best practices for brand planning.
  • Conduct competitive analysis.
  • Create direction and definition for each product based on in-depth brand understanding. Including creative direction and product messaging.
  • Maintain communication with licensors. Work with licensors during brand planning and product development process.
  • Create reports and other materials to communicate updates and changes to product lines.
  • Consistently follow up with teams to ensure alignment of goals and timelines on track.
  • Support the launch of new products both to the trade and consumers.
  • Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations.
  • Ensure consistency and follow the voice of the brand

Requirements:

  • Must have 2 years of relevant Marketing, Brand or Product Management experience.
  • Strong written and verbal communication skills
  • Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapt to shifts in priorities.
  • Ability to work effectively across different teams, departments, and third parties
  • Experience selling/marketing to retailers
  • Experience with PowerPoint, Excel and Word is required
  • Bachelor’s degree Preferred: Marketing
  • Experience in trade shows, product photography shoots, qualitative and quantitative consumer research

Job Type: Full-time

Salary: $75,000.00 to $85,000.00 /year

Experience:

  • Brand Management: 3 years

Education:

  • Bachelor's