Market Development Manager

Capital Education - Weston, FL3.8

Full-timeEstimated: $59,000 - $73,000 a year
About Catapult Learning

Catapult Learning, Inc. provides education and behavioral health solutions for children and their families, leading to better life outcomes, regardless of the learning obstacles and other challenges they face. The company’s team of over 5,600 education and healthcare professional work to achieve measurable and sustained academic and behavioral gains through evidence-based programs that include special education, Applied Behavior Analysis (ABA) therapies, intervention services, and professional development. Founded in 1976 and headquartered in Camden, New Jersey, Catapult Learning supports more than 200,000 children nationwide and over 25,000 teachers globally. Catapult Learning is accredited by AdvancED and the Behavioral Health Center of Excellence.

Organization Profile

The 5,600 educators and healthcare professionals employed by Catapult Learning are driven by a common purpose: to positively impact the educational, behavioral and social-emotional welfare of every child with whom we engage, no matter the student’s individual circumstance. We dedicate our careers to improving outcomes for at-risk and struggling youth, including those with learning and emotional disabilities. In doing so, we play a truly crucial role in the lives of the children, their families and their communities. Our purpose drives performance and we are looking for individuals who want to make an impact.

Little Leaves, a division of Catapult Learning, is a center-based Applied Behavior Analysis (ABA) program for young children with an Autism Spectrum Disorder, run in a preschool-like setting. It is designed for children up to age 6 who have been recommended for intensive ABA services. Each client works one-on-one with a trained behavior technician on individualized goals with a focus on social communication, social interactions, and school readiness skills.

About the Position

Little Leaves is looking for a Market Development Manager, with knowledge of Autism or possessing Autism-related experiences, who will be responsible for establishing relationships and building partnerships within the Autism community in Florida to drive referrals to the Little Leaves behavioral health clinics. The Market Development Manager will create local awareness of Little Leaves services and work with stakeholders to become a trusted partner for ABA services in the Autism community. Key stakeholders include Pediatricians, Pediatric Neurologists, Developmental Pediatricians, Psychologists, parent networks, Autism organizations, associations, local school districts, daycare facilities and other local businesses.

Job Responsibilities:
Create meaningful engagement with local Autism community
Establish and grow relationships with regional stakeholders – Pediatricians, Pediatric Neurologists, Developmental Pediatricians, Psychologists, parent networks, Autism organizations, associations, local school districts, daycare facilities and other local businesses – in support of Little Leaves overall goals in the region
Help design and execute marketing initiatives – including events and partnerships – that grow the Little Leaves brand
Leverage mission objectives and core capabilities of Little Leaves to build presence and support within this high potential community
Follow up with key stakeholders to discover relationship needs and satisfaction levels
Drive business relationships in cooperation with key internal staff
Keep abreast of industry and competitive landscape while promoting Little Leaves brand
Track and manage leads/prospects and activity in a CRM system
Partner internally to prepare marketing collateral and materials, including creating presentations and communications

Position Requirements:
Knowledge of Autism with Autism-related experience is essential
Minimum 5 years of experience in field marketing, market development, building partnerships and referral networks
Understanding of healthcare networks
Proficient in MS Office suite
Local travel required

Specialized Skills:
Excellent relationship-building skills
Ability to be persuasive and develop referral partnerships
Local event management
Public speaking
Excellent verbal and written communication skills
Disciplined approach to setting and achieving goals
Strong organizational, interpersonal and customer service skills
Ability to think creatively and organize multiple projects simultaneously

Bachelor’s Degree
Master’s Degree a plus