Full Job Description
Kraft Heinz, The Company
As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World . Bringing this vision to life are our 36,000+ teammates around the world, making food people love.
Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.
Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us - and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen - there’s one thing to do join us.
Our Culture of Ownership, Meritocracy and Collaboration
We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.
As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.
We are looking for someone who has passion & displayed potential to understand what consumers say vs. what they really mean. Someone who is passionate about building brands and seeing the immediate impact of their efforts in market, who can lead and inspire teams (direct as well as up and cross-functional) to achieve what has not been achieved before. Someone who is not afraid of making mistakes as long as they are learning from them.
As Director, Innovation - ESA you will be responsible for strategizing in developing insightful new products and product evolution to meet consumer needs. This includes bringing alive your deep understanding of the consumer in the 3-5-year innovation pipeline for your platforms, focusing on bigger, bolder bets.
70% Innovation / 20% Renovation
Work collaboratively & creatively with the Consumer Insights team to create a deeper understanding of what consumers say vs. what they really mean. Leverage this understanding to identify relevant pain points or desired progress in life that our brands can help resolve.
Bring transformative, non-traditional thinking to 3 platforms by tweaking current brands and creating new whitespace brands.
Define & deliver validated long-term innovation strategy that solves critical pain points or brings desired progress to consumers’ lives while making a strong addition to revenue and profit.
Manage innovation through the Stage Gate process, and transition projects seamlessly to GM team for execution.
Ad hoc renovation work dependent on brand landscape
10% Stakeholder Management
Lead, coach and develop a direct report who can challenge the status quo, take big bets and act as an owner.
Create a pipeline of big bets and ensure stakeholder alignment at different stages of projects via leadership, US Growth Office, and cross-functional teams.
Build strong partnerships with all internal teams (Consumer Insights, R&D, Supply, Sales and Finance) and external agency partners (Creative, Media, PR, Design, Research etc.) to align everyone’s efforts towards a common goal.
Bachelor’s Degree in Marketing, Business or related field; MBA preferred
10+ years of marketing experience covering various aspects of brand building
Strong business acumen and project management skills, with the heart of a marketer
Proven experience in core brand building role, managing large A&C budgets ($20MM+)
Proven track record leading breakthrough & disruptive innovation thinking
Proven knack of understanding consumers, separating insights from observations and leveraging them in day to day work
Strong leadership & stakeholder management up, down & across
Demonstrated drive for results and superior execution experience
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity