Digital Marketing Specialist

Otto Engineering Inc - Carpentersville, IL (30+ days ago)3.3

Develop and implement digital marketing strategies designed to increase awareness and revenue. Assist in the development and execution of marketing plans. Create and maintain collateral materials and on-line content. Drive advertising and public relations efforts. Provide support for trade shows and sales events.

Develop web strategy(s) to improve our online presence, increase web traffic and generate leads that drive sales for Communications products.

Design and execute digital campaigns to launch products into target markets
Manage lead generation process and maintain database.Monitor follow up activities with sales team. Analyze results and set goals to improve key metrics
Define web goals and lead the development of short and long term web strategy(s) to raise awareness of OTTO products online
Review web and email analytics and identify opportunities to increase traffic, build awareness and drive revenue
Identify portals and sites where OTTO products should be listed and oversee that content is refreshed and maintained
Identify social media activities for OTTO products that increase Google rankings and drive traffic to our website; Calculate ROI and a recommendation for future engagement
Maintain and update website using the Sitecore XP backend platform

Assist in the development of a marketing plan to successfully launch new products and grow sales

Develop a 1-year marketing plan and marcom calendar that encompasses print and digital mediums
Develop 3-year messaging strategy
Develop product launch strategies, create and implement programs and tools to ensure successful new product introductions through the channel
Develop key messages and drive brand awareness in key target markets
Develop technical presentations for use by sales staff and reps
Create 5 years branding and marketing communications plan to raise awareness and drive leads in target segments
Create and maintain collateral materials and on-line content

Provide or oversee graphic design services to create catalog pages, sell sheets and other marketing tools
Maintain and update product data sheets on
Evaluate website usage and make recommendations for improvement based on user feedback

Drive advertising and Public Relations Efforts

Manage PR and advertising activities for the Communications products business
Identify opportunities to raise awareness of the OTTO brand with target verticals, channel partners and other stakeholders
Oversee writing and placement of articles, stories and blog postings
Develop annual media calendar and manage advertising placements

Provide support for trade shows and sales events

Evaluate and coordinate industry trade shows and special events
Assist with other related duties as required or assigned.
Coordinate all items necessary for a successful trade show. Develop trade show schedule based on field feedback. Reserve booth space

Bachelors Degree required, Marketing Degree preferred
Minimum 5 years related marketing experience
Strong oral and written communications skills and the ability to understand and communicate technical information.
Strong organizational skills and the ability to coordinate multiple projects simultaneously; ATTENTION TO DETAIL IS A MUST
Able to travel occasionally as required
General knowledge of computer skills including Microsoft Word, Excel and PowerPoint
Must be able to work in a quick paced environment
Exceptional attention to detail and follow-up skills
Superior social interaction, teamwork and interpersonal skills
Ability to work non-standard and long hours
General knowledge of InDesign, Illustrator and Photoshop
Experience with Sitecore XP Platform a plus