Since 1851, Glens Falls National Bank has been helping individuals and businesses of the North Country meet their financial goals. We have 30 offices from Clinton to Saratoga counties and offer a broad range of personal and commercial banking, retirement, investment and insurance services.
In this position you would support the Communications Manager in the development of internal and external marketing/communications materials through writing, editing, project management, and reporting. Will help develop content for customer/employee messaging, advertising, public relations, website, and social media channels with the goal of promoting the Company’s image and products.
§ Manage writing assignments supporting Company’s overall objectives and communications strategy.
§ Draft press releases, marketing materials, advertising copy, social posts, and website content.
§ Review and edit content developed by agencies, vendors, and/or other internal teams.
§ Assist with press release distribution process.
§ Perform public relations outreach including proactively pitching media stories that position Company in consistent manner with our brand image.
§ Help generate reports that provide overview of public relations coverage for Company.
§ Monitor media and social media.
§ Serve as backup for Communications Manager and Digital Marketing Officer as needed.
§ Bachelor’s Degree in Communications or related field or equivalent experience required
§ 6+ years of experience in media, corporate communications, or related field required
§ Exceptional writing and editing skills; ability to convey complex information quickly and clearly
§ Understanding of communication strategy and ability to tailor content based on audience, message, medium, timeliness, and call to action
§ Proficient in Microsoft Office Suite including: Word, Excel, PowerPoint, and Outlook
§ Media, public relations, and website content management experience a plus
§ Ability to work independently and as part of a cooperative work team
§ Demonstrated skill in meeting deadlines, managing time effectively, and handling multiple priorities
§ Availability to periodically work evenings and weekends as needed; ability to travel as needed
§ Ability to lift/move up to 25 lbs.