Marketing Manager

Pain Treatment Centers of America - Little Rock, AR (30+ days ago)4.7


The purpose of Pain Treatment Centers of America is quite simply – to put our patients back in control of their lives. Our physicians and nurse practitioners understand how chronic pain can invade, capture, and disrupt the lives of those who suffer from it, and it is our mission to leverage unrivaled compassion and expertise to restore our patients’ functionality and improve the quality of their daily lives. We accept that challenge and truly appreciate the trust our many patients have placed in us towards achieving this very important goal.

Pain Treatment Centers of America is looking for a Marketing Manager to join our growing team!

SUMMARY OF RESPONSIBILITIES

The Marketing Manager is responsible for designing and implementing the Company’s marketing and brand strategy.

JOB RESPONSIBILITIES

Development and implementation of marketing and brand strategy, including social media, promotional materials, hosted events, company website, etc.
Using market research and analysis to direct marketing strategy and planning.
Developing and delivering marketing and communications strategies for the organization.
Developing and maintaining relationships with existing and prospective referral sources.
Scheduling luncheons, educational dinners, seminars and other events for referring physicians.
Developing marketing materials (brochures, referrals, business, etc.) and delivering same to referring physicians.
Managing social media presence and directing programs to improve social media reputation and recognition.
Analyzing and tracking results utilizing techniques to report project results, make recommendations on adjustments, and determine the success of the strategy.
Developing strong partnerships with local health care providers to further increase brand/facility awareness.
Creating and send out quarterly reports, posting updates, initiating online marketing campaigns and keeping track of all social media channels.
Substantive experience with detailed marketing and/or communications-related project management programs to maintain and provide daily, weekly, and monthly progress reporting.
Manage marketing budget and forecast to deliver an efficient return on investment.
Performs other related duties as assigned.
Qualifications
CORE COMPETENCIES

Excellent oral, written, interpersonal, communication and presentation skills
Budget-management skills and proficiency
Analytical skills to forecast and identify trends and challenges
Proficiency in MS Office
Highly organized with the desire and ability to effectively track projects from start to finish
Must be able to handle multiple projects simultaneously
Ability to work in a team environment as well as independently and with little to no supervision
Demonstrate consistent reliability and dependability
Setting and achieving high goals and standards of performance
Self-motivated, willing and able take initiative
Ability to meet strict deadlines and keep others on the schedule
REQUIRED EDUCATION, EXPERIENCE, AND/OR CERTIFICATIONS

The position requires a bachelor’s degree, preferably in marketing, business or a related field. This position also requires one (1) to two (2) years of marketing experience and/or experience of a relevant nature within the healthcare industry.

WORKING ENVIRONMENT AND PHYSICAL DEMANDS

This is a full-time position. Days and hours of work are expected to include 8:00 a.m. to 5:00 p.m. (Monday through Thursday) and 8:00 a.m. to 12:00 p.m. (Friday). Occasional overtime may be required. This position requires frequent travel and operates in a professional office environment when not traveling.