Requisition ID: 197327
Work Area: Marketing
Expected Travel: 0 - 20%
Career Status: Executive
Employment Type: Regular Full Time
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.
Part of the CMO organization, the mission of the Global Audience and Digital Marketing team is two-fold:
Deliver SAP’s brand narrative to defined audiences through integrated demand programs.
Provide our prospects and customers a more consistent and pioneering digital experience.
As we drive this mission, we are seeking an innovative and collaborative leader who will join our leadership team to develop and drive a marketing shared services function across our team and into Regionally aligned field marketing teams. In this role, you will lead a team dedicated to building and orchestrating marketing programs for Account-Based Marketing, SAP’s biggest and highest priority customers though our Global Strategic Customer Program, Sales Incentives and Promotions. Additionally, the team will drive our compete strategy for priority Lines of Business as well as the technology stack to develop and scale our marketing programs
The right candidate will have a proven record of successfully driving strategic cross functional marketing initiatives, can demonstrate experience in managing and communicating with senior executives, working with sales, services, product marketing, and regional field marketing teams and stakeholders as well as building global integrated marketing programs.
EXPECTATIONS AND TASKS
Stakeholder Management & Awareness
Manage executive stakeholder relationships across marketing, sales and services at global, and regional levels
Enable our campaign teams to leverage ABM, Incentives and technology across their efforts.
Drive awareness of the Shared Services offering with our internal marketing and sales stakeholders
Drive consistent communication and alignment with regional field marketing teams
Own planning process for the shared services functions on the team
Marketing Programs Management
Guide and support the development of stand alone or LoB focused ABM/Strategic Customer/Sales Incentives programs in close collaboration with Regional marketing, Sales, and Product Marketing, to generate demand
Identify KPIs that the team will measure, track and report on to the larger team and their stakeholders
Drive messaging and messaging frameworks for the team’s marketing programs geared towards demand generation and alignment with the SAP Brand narrative
Build specialized assets aligned to LoB marketing strategy and drive joint GTM programs
Pro-actively recommend and build assets, incentives and compete positioning to scale and accelerate LoB programs impact
Serve as point of contact for the SAP Compete team and drive compete enablement and strategy
Marketing and Campaign Technology
Assess and recommend internal or external technology and tools to support campaigns and asset distribution and tracking internally and externally
Serve as point of contact for the Marketing Technology team, drive system requirements and enablement for the team
Measure effectiveness, test and optimize the campaign assets and tools used by the team
Manage a team of seasoned marketing professionals
Grow and retain talent, enable and develop individual contributors
Drive high employee engagement and management KPIs
Critical Performance Competencies
Strong relationship and consensus building skill – both in developing relationships with field Marketing and Sales teams, other cross-functional constituents as well as critical third-party resources when necessary.
Excellent writing, presentation and communication skills.
Exceptional analytic, budget and forecasting skills and experience making in-source vs. outsource decisions.
High level of business, executive functioning, marketing acumen, and decision-making expertise.
Flexible and adept at navigating ambiguity and managing multiple projects, deadlines and competing priorities.
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics.
Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices.
Agile thinker. Able to think outside of the box - or remove the box - and pursue continual process improvement.
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
Master’s Degree in Business Administration or related field preferred
5-7+ years’ experience working in Marketing leadership positions
Impeccable managerial and interpersonal skills
Proven track record of effectively interacting with senior management
Ability to work strategically and collaboratively across departments
Knowledge of B2B customer lifecycle from awareness to advocacy
International experience, understands regional and country-level cultures, buying behaviors, maturity levels and understands the unique localization needs
Have championed or worked in a Global function, Center of Excellence or Shared Services Operating Models.
The right candidate for the job will contribute to the long-term success of the company with the following core responsibilities:
Account-Based Marketing • Strategic Planning • Executive Communications • Customer Retention Programs • Sales Enablement • Sales Incentives • Program Management • Integrated Marketing Campaigns • Messaging • Brand • Executive Stakeholder Management
WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Additional Locations: Virtual - USA