Digital Marketing Specialist

The Ohio Masonic Home - Springfield, OH (30+ days ago)3.3


Ohio Masonic Home
Springfield, Ohio
Full-time

Are you looking to work in a environment where YOU and your skills are valued? Do you have experience in digital marketing? Would you like the opportunity to develop marketing web strategies for a senior living industry leader in the Dayton area? Then join the Ohio Masonic Home in a creative and exciting new role as Digital Marketing Specialist.

We are committed to partnering with our residents to allow them to age how they want and where they want. Come join us!

SUMMARY: The Digital Marketing Specialist will work closely with the entire marketing and sales team to develop effective digital marketing strategies utilizing such techniques as social media, web analytics, e-mail marketing and search engine optimization, among others. You will also be in charge of developing and updating content for OMH websites, along with initiatives to drive traffic to social media sites and websites.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Implement digital media campaigns aligned to sales and recruitment goals.
Create digital content for website, blogs, social media, etc.
Stay up-to-date with social media and digital media advancements.
Maintain a strong online presence through digital media.
Provide on-going support to sales and marketing goals and initiatives.
Prepare and present digital media analytics and reports to upper management.
Establish our web presence to boost brand awareness.
Other job duties as assigned.

EDUCATION and/or EXPERIENCE:
Bachelor’s degree in marketing and/or internet marketing preferred
1-3 years experience in a digital marketing capacity
Strong interpersonal skills
Familiar with web design and content management systems
Excellent project management skills
Ability to work in team environment
Search Engine Optimization and Google Analytics background a must
Senior Living experience a plus

OTHER SKILLS and ABILITIES :
Strong attention to detail imperative
Deep understanding of all relevant social media best practices
Ability to quickly make changes to website content
Ability to effectively manage multiple priorities
Outstanding, demonstrated written communication skills
Work independently in the absence of direct supervision
Excellent organizational skills and multiple task management
Strong understanding of confidentiality
Knowledge of health care and familiarity of older populations desirable
The Ohio Masonic Homes offers a full complement of benefits to those that qualify, including medical, dental and vision insurance with many preventative drugs covered at 100%, 403(b) plan participation with a match, PTO, Life Insurance benefits and a $5,000 tuition reimbursement program, among others.

We are an equal opportunity employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

OMH requires a drug screen, background check and physical, to ensure we hire only the best!

We look forward to hearing from you TODAY!

Job Type: Full-time