Engineer.ai is an online platform for building software that combines an AI Powered Software Assembly line with a marketplace of teams. Builder takes care of everything from idea to app and CloudOps ensures that your idea stays healthy and operates efficiently in the Cloud.
Our vision is to be the #1 way to Build Software and ultimately to be the connect between every idea and product; helping everyone who wants to engage in technology without needing to know how to build it.
The VP of Marketing will be in charge of spearheading all Customer Acquisition Activity for Engineer.ai in the US, Europe and India. They will report initially to the CEO directly.
Key areas for the VPM will be primarily related to customer acquisition with an involvement in brand communication, product localization, gorilla marketing, digital marketing, channel partnerships & corporate communication.
The role will be hands on; as a fast growing Company all our execs roll up their sleeves and then hire incredible teams around them.
6 Month OKRs:
Build a Robust Marketing Organization in India with extensions in the US.
Develop a Marketing Strategy for Builder in India to get to 500 Customers within 6 months.
Develop a Marketing Strategy for Builder in the US and Europe to get to 1000 Customers within 9 months.
Develop a GTM Strategy for CloudOps for our Wallet and UBS platform.
Customize and localize the Brand for operating markets so that it remains meaningful for all brackets of potential customers.
Localize Product Offering and Pricing
Develop Go-to Market Partnerships
Direct experience in Digital and Traditional Customer Acquisition
Managed a Digital Marketing Team & Process
Strong Brand Communication Experience
Experience with TV Campaigns & Media buying
Abundant Creative and Strategic Planning Experience
Content Strategy Management
Optional Marketing Automation Experience
Robust experience using an analytics package
Advanced Experience in Google Analytics *funnels, goals, virtual pages*
Content Marketing Experience