Under general supervision, performs entry level public relations work in support of the City's public information and community outreach strategies; assists with the advertising, marketing, and promotion of City events and recreation programs; and does related work as required
The Marketing Assistant is an entry-level classification that assists in the City Manager's Office with responsibility for marketing, promoting, and communicating City services. The Marketing Assistant is distinguished from the Marketing Specialist in that it has lesser responsibility for the development and implementation of marketing and communications programs, budgeting, and policymaking decisions. Work in this classification requires a lower level of discretion and less independent judgment in creating promotional and information material than the Marketing Specialist.
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.
Writes articles, feature stories, and news releases covering the City's activities and drafts statements and special reports.
Writes, designs, and lays out a variety of material to advertise and promote City events and recreational activities, such as publications, newsletters, pamphlets, booklets, bulletins, reports, posters, exhibits, displays, banners, electronic reader boards, flyers, awards, certificates; proofreads and edits for correct grammar, punctuation, spelling and tone.
Markets, advertises, and promotes classes and all other recreation programs by assisting with the production of the quarterly Buena Park Today City News and Activity Guide.
Develops and manages content of the City's website and social media sites; assists departments with developing and analyzing marketing plans and strategies and makes recommendations that fit the department's needs and are within the City's guidelines and standards.
Coordinates, and monitors the work of professional advertising and print services; ensures that contract work is done on schedule and in accordance with the terms of the agreement.
Coordinates co-sponsored classes and special events as needed; may perform public speaking at various programs and events.
Public relations methods and techniques; effective outreach, advertising, and marketing strategies; principles and practices of maintaining content on websites and social media; principles and techniques used in establishing and maintaining strong community relations; fundamentals in writing, composition, layout and production for mass media communications; methods and techniques of planned sports and recreational activities suitable for children, youth and adults; budget monitoring; basic mathematics; correct use of English usage, spelling, grammar, and punctuation; editing and proofreading techniques; and effective customer service techniques.
Plan, organize, market, various City events; prioritize, coordinate, and complete projects within tight schedules and competing deadlines and priorities; work independently as well as within a team environment; maintain accurate records and prepare reports; communicate effectively both orally and in written form utilizing a journalistic and technical writing style; translate ideas and write reports, news releases, and related data in a creative, clear, and concise manner for broad public appeal as well as specialized audiences; generate new and imaginative ideas; relate effectively to a diverse population; prepare and deliver effective oral presentations; maintain confidentiality of sensitive and privilege information; establish and maintain effective working relationships with supervisors, co-workers, volunteers, participants, and the public; exercise good judgment, flexibility, creativity and sensitivity in response to changing situations and needs; operate a computer and graphic design programs including Adobe Illustrator, InDesign, Photoshop, MS Office, Twitter, Facebook, and other programs and forms of social media.
PHYSICAL AND MENTAL DEMANDS
The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this class, the employee is constantly required to sit, and occasionally stand and walk within work areas and meeting sites. The employee must be able to talk and hear. The employee must be able to use hands to finger, handle, feel or operate computer hardware and standard office equipment; and reach with hands and arms above and below shoulders. The employee occasionally lifts and carries records and documents weighing less than 20 pounds.
Specific vision abilities required by this class include close vision and the ability to adjust focus.
While performing the duties of this class, the employee is regularly required to use oral and written communication skills; read and interpret data; thoroughly analyze and solve problems; exercise sound judgment in the absence of specific guidelines; use basic math and mathematical reasoning; establish priorities and work on multiple assignments and projects concurrently; meet intense and changing deadlines given interruptions; and interact appropriately with staff, management, city officials, media, contractors, public and private representatives, and others in the course of work.
The employee works in office conditions where the noise level is usually moderate, at or below 85 decibels. Occasionally the employee may work in outdoor settings where they may be exposed to loud noises during city events and works under variable weather conditions at different sites. The employee occasionally attends Chamber of Commerce meetings, conventions, city events, and other functions on behalf of the city, including evening and weekend hours. Occasional driving to various city sites is required to research and write articles, introduce officials, meet with sponsors, coordinate city events, and act as public relations representative.
Associate's Degree or 60 semester units or the equivalent of college level coursework in Marketing, Communications, Journalism, or a related field AND one year of experience in public relations, which includes marketing, writing, and editing, is required. Additional relevant work experience may substitute for the educational requirement.
Valid Class C California driver license, acceptable driving record, and evidence of insurability are required.
Ability to travel and attend city functions, meetings, events, and conferences.
APPLICANT INFORMATION/EXAM WEIGHT
WRITTEN EXAM TENTATIVELY SCHEDULED FOR
THE WEEK OF JULY 9, 2018
ORAL INTERVIEWS TENTATIVELY SCHEDULED FOR
THE WEEK OF JULY 23, 2018
Applicants must file a concise and complete City application regarding their qualifications for the position online through the Human Resources Department webpage at www.buenapark.com/hr as soon as possible. Applications may be accompanied by a resume describing experience, education and training in relation to the requirements of the position, however resumes will not be accepted in lieu of a City employment application.
All applications will be reviewed and only those candidates determined to be most qualified on the basis of experience and education, as submitted, will be invited to participate in the selection process. The selection process may include, but is not limited to oral interview and/or written exams and oral presentations. Successful candidates will be placed on the employment eligible list from which hires may be made. The list is valid for up to one year, unless exhausted sooner.
The City of Buena Park is an Equal Opportunity employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status or disability.
The City of Buena Park Alcohol and Drug Abuse Policy requires that all applicants undergo drug and alcohol testing prior to employment.
City of Buena Park
6650 Beach Boulevard
Buena Park, California, 90620
Copyright © 2018